Cerion Why Optimize End To End

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WHYOPTIMIZE
ENDTOEND
Customer Case Study
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THEAGENDA
End-to-End Case Study:
Value Delivered
Reduced CAPEX & OPEX Improved Network Quality
Why Optimize End-to-End? Optimization Case Study Details:

Objectives Network Challenges Solution Approach Root Cause Analysis Impact Summary Results Before & After Conclusion
2591 Dallas Parkway, Suite 404, Frisco Texas, US Phone: 1 (214) 619-8000 Fax: 1 (214) 619-8001 sales@cerioninc.com www.cerioninc.com
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VALUEDELIVERED
Tangible Financial Value
$10M CAPEX Savings $1.5M / Annum OPEX Savings
Better End-to-End Network Quality

10% Improvement in Accessibility = Call Blocking 10% Improvement in Retainability = Dropped Calls
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KPI METRICS &

BUSINESSIMPACTS
40% 5% 2% 20% 30% 10% 0.20% 0.10% 0.50% 0.10% 2%
Less Touching Network & Rework Reduced CAPEX & OPEX Spend KPI Based Revenue Improvement
Parameter / KPI Improvement

Inter-MSC HO HO Success Rate Paging Success Rate C7 Signaling Bytes Inter-SGSN RAU MSC/SGSN Capacity SDCCH Blocking SDCCH Drop Rate TCH Blocking TCH Drop Rate IRAT Success Rate
10% Improvement
15% Improvement
25% Improvement
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WHYOPTIMIZE
ENDTOEND
With increasing use of Mobile Devices and Applications, Networks are experiencing unprecedented Capacity Demands. Mobile Operators must change their Business Models to ensure that they drive pro ts from the Mobile Internet and are under tremendous pressure to Cut Costs To keep costs lean while maximizing Network Capacity and Quality of Service, it is critical to Optimize the Network from End-to-End Cerion is the world leader in Mobile Broadband Network Optimization. Our solutions reduce Network Costs, Improve Network Performance and balance the tradeos between Network Capacity, Cost and Quality of Service.
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CASESTUDYDETAILS
Ericsson GSM Network 17 MSC, 35 BSC, 40,000 TRX
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OBJECTIVES
Deliver End-to-End Optimized Network Design Improve End-to-End Network KPIs
Increase Network Capacity Improve Network Quality Increase Handover Success Rate Reduce TCH and SDCCH Blocking Increase Paging Success Rate Reduce SDCCH/TCH Drops
Deliver an Engineering Process that improves Network Performance and Quality on an ongoing basis
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NETWORKCHALLENGES
Excessive MSC Load Imbalanced Radio Control Load
Imbalanced MSC Load
Core & RAN Performance Issues Core & RAN Capacity Issues Reactive Capacity Planning Process Massive Growth 10K Site adds/Month
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ENDTOENDSOLUTION
Network Design (What-If Scenarios)
DESIGN
Implementation Planning (Sequencing)
IMPLEMENT PLAN
Capacity Planning (Marketing Forecast)
OPERATE FORECAST
Measurement & Assessment (Actual Performance)
Leverage Cerion Optimiser To Deliver A Fully Integrated Predictive Planning Process
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CERIONOPTIMISER
SYSTEM VIEW
Network Measurements Accurate Growth Modeling
Cerion Intelligence Builder
KPI Performance Optimization
E2E Capacity Planning
Site-Level Engineering Server & Border Optimization

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Implementation Planning
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11 ROOT CAUSE ANALYSIS

Non Optimized Core Borders
7000 Inter-MSC Handovers generated by by non-optimized border.
OPTIMISER
Non-Optimized RAN Capacity

Poor Borders with high imbalance in utilization
Non Optimized Cell Capacity

Trac and Signalling Congestion
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MSCIMPACTS
BEFORE
Non Contiguous Serving Areas Elevated Signalling Levels Core Processing Exhaust Excessive Inter-Oce Trunk Requirements
AFTER
Optimized Serving Areas Reduced Signalling levels More Processing Capacity Lower Inter-Oce Trunk Requirements
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RADIOCONTROLLERIMPACTS
BEFORE
High imbalance in utilization with service blocking Increase in complex signalling transactions Limited knowledge about target sites for hando gives performance issues
AFTER
Improved balance with increased network headroom Less network signalling and lower processor loading Improved Accessibility, Retainability and hando performance
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BENCHMARKED
PERFORMANCEGAINS
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MSCHANDOVER
REDUCTION
MSCE BEFORE: BSC2 was island between 3 MSCs AFTER: Reduced Inter MSC Handovers 40%
MSCA
BSC2
BSC2
MSCB
MSCA MSCB
40% Reduction In MSC Handovers
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MSCCAPACITY
IMPROVEMENT
MSC A Capacity Improvement
MSC B Capacity Improvement
15% Improvement In MSC Capacity
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HANDOVERSUCCESS
IMPROVEMENT
REWARD REWARD NO REWARD NO REWARD
MSC A Handover Success Improvement
MSC B Handover Success Improvement
6% Improvement In Handover Success
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SDCCHDROPRATE
IMPROVEMENT
Before After SD Drop= 0.55% SD Drop= 0.45%

Improvement at Border Cells
10% Improvement In SDCCH Drop Rate
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KPIPERFORMANCE
IMPROVEMENT
PENALTY
No Penalty
PENALTY REWARD
REWARD
No Penalty
10% KPI Improvement Moved Related Payments From Penalty to Reward Zone
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CONCLUSIONS
Delivered End-to-End Optimized Network Design
15% Reduction in CAPEX & OPEX
Improved End-to-End Network KPIs

10% Quality Improvement in Accessibility & Retainability Increased Handover Success Rate Reduced TCH and SDCCH Blocking Increased Paging Success Rate Reduced SDCCH/TCH Drops
Provided an Engineering Process that improved Network Performance and Quality on an ongoing basis End-to-End Optimization Improves Your Competitive Edge
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Cerion Why Optimize End To End

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Why Optimize End-to-End? Optimization Case Study Details:

Better End-to-End Network Quality

KPI METRICS &

Parameter / KPI Improvement

Imbalanced MSC Load

Implementation Planning (Sequencing)

Capacity Planning (Marketing Forecast)

Measurement & Assessment (Actual Performance)

Leverage Cerion Optimiser To Deliver A Fully Integrated Predictive Planning Process

Cerion Intelligence Builder

KPI Performance Optimization

E2E Capacity Planning

Site-Level Engineering Server & Border Optimization

11 ROOT CAUSE ANALYSIS

Non-Optimized RAN Capacity

Non Optimized Cell Capacity

40% Reduction In MSC Handovers

MSC A Capacity Improvement

MSC B Capacity Improvement

15% Improvement In MSC Capacity

MSC A Handover Success Improvement

MSC B Handover Success Improvement

6% Improvement In Handover Success

Before After SD Drop= 0.55% SD Drop= 0.45%

10% Improvement In SDCCH Drop Rate

Improved End-to-End Network KPIs

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