Introduction

One of Indias largest Holiday & Leisure services provider Club Mahindra was set up in 1996 First resort at Munnar became operational the next year. Total of 111,733 members all over India 33 exotic resorts, 1476 apartments & cottages Affiliated to more than 5000 resorts in India and abroad

Across India

Branch offices Retail outlets Franchisee Service office Onsite

19 61 129 1 7

Different Products

Lifetime Holidays (7 days every year for 25 Years Membership across 5000+ resorts through RCI) Club Mahindra Travel (All Travelling needs like Resort booking, Air Tickets, etc.)

One Time Holiday (Non Members)

Fundays (Corporate membership)

Zest (Short Breaks 6 days every year for 10 years across 5 resorts)
Homestays targeted mainly at foreigners

Valuing Customers Common features across all destinations

Welcome drink on arrival Complimentary Tea / Coffee making facility in the room

Breakfast, Lunch & Dinner daily(on Buffet/Fixed Menu basis)

Add-ons like Ayurvedic massage, Facials etc Discount on alcohol, laundry services etc

Cont

Concept of floating week and resort Place of stay designed to suit topography of the location

Non-conventional accommodation such as log huts, tents and floating cottages Resort Design
Adding innovative activities

Business Model
Resort design & development Identification & acquisition of land Lifestyle product marketing approach Pan-India multi channel sales approach

Resort Creation

Sales & Marketing

Resort Experience Additional value opportunities Full service resorts

Member Management Holiday planning & reservation services Active customer feedback system

Competitors

Differentiator
Conventional Model
Separate companies for value chain Pure Vacation Ownership(VO) resorts Fixed week-Fixed resort Variable price+external financing Single sales channels Resort tours Limited service resort

Club Mahindra Model

Integrated value chain VO + Hotel

Benefits Customer
Highest quality of standards delivered Lowered annual maintenance cost Flexibility to choose date and resort every year Greater transparency & ease of purchase Tier-II town customers also accessed Complete family holiday experience

Company
Good overall control Better income with better occupancy Stronger brand proposition & yield management Interest revenues

Floating weekFloating resort Fixed price+Internal financing Multi sales channels Franchisee operations Full service resorts

Scalability + Cost efficient Stronger brand recall