Beruflich Dokumente
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Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia.
Suzuki Motor corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars.
Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.
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Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.
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INTRODUCTION
PRODUCTS
Maruti 800 Maruti Alto Maruti Grand Vitara XL-7 Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti Versa Maruti Vitara Maruti Wagon-R Maruti Zen
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MAJOR COMPETITORS
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Market share
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Sales Volumes
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Organization
ChairmanMr. R. C. Bhargava Managing Director and CEOMr. Shinzo Nakanishi DirectorsMr. Manvinder Singh Banga Mr. Amal Ganguli Director and Managing Executive Officer (Production) Mr. Tsuneo Ohashi Over more than 8000 employees work under MSIL
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AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles. I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle KALYANI BRAKES LTD, PUNE Free Powerpoint Templates Manufacturers of complete brake systems for automotive applicationsPage 10
CONT.....
LUMAX INDUSTRIES LTD
Biggest manufacturers of Automotive Lights in India
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MARKETING MIX
PRODUCT
PRICE
PLACE
PROMOTION
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There are number of products ( models ) Of Maruti are in the market. Some of the models are given below:M 800, Zen, Esteem, Omni, Alto, Gypsy, Wagonr,Grand Vitara etc. These products are divided on the basis of product quality, variety, design, features etc.
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or
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The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc.
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Maruti-800
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Maruti 800
Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-City15.7 kmplMileageHighway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500 (kgm@rpm)
Ex-Showroom Price :Rs. 2,02,505 to Rs. 2,33,236
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ALTO
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ALTO
Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage-City14.6 kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm) :Rs. 2,37,372 to Rs. 2,88,512
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Zen-estilo
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Zen-estilo
Specifications Transmission Type Manual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 32x4 hypertech engine Engine Displacement1,061 ccMileageCity12.5 kmplMileage-Highway16.9 kmplMaximum Power64@6,200 (PS@rpm)Maximum Torque8.5@3,500 (kgm@rpm) Ex-Showroom Price :Rs. 3,14,254 to Rs. 3,39,783
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ESTEEM
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ESTEEM
Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 85bhp 4-stroke cycle, allaluminum water cooled Engine Displacement1,298 ccMileage-City11.5 kmplMileage-Highway14.5 kmplMaximum Power86.18@6,000 (PS@rpm)Maximum Torque11.21@4,500 () kgm@rpm Rs. 4,15,629 to Rs. 4,93,850 Free Powerpoint Templates
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Wagon-R
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Wagon-R
Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 4 cal. In-line, FC engine Engine Displacement1,061 ccMileageCity13.9 kmplMileage-Highway17.3 kemp Maximum Power64@6,200 (PS@rpm)Maximum Torque8.6@3,500 (kgm@rpm) Ex-Showroom Price :Rs. 3,21,137 to Rs. 4,49,138
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SWIFT
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SWIFT
Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage-City12.2 kmplMileage-Highway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm)
Ex-Showroom Price :Rs. 3,94,466 to Rs. 4,20,974
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Grand-Vitara
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Grand-Vitara
Specifications Transmission Type Automatic Fuel TypePetrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Engine Displacement1,995 ccMaximum Power121.16@5,500 (PS@rpm)Maximum Torque17.33@3,500 (kgm@rpm) Ex-Showroom Price :Rs. 14,80,000 to Rs. 15,28,711
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Place
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MARUTI
The place of the car is in the whole world. Maruti Udyog Limited decides its distribution channels for selling car, like use some time one level or some time two level marketing channels. They decide areas in which they deal with customers. They show the permanent location for selling the car. They provide the many useful inventory. they define the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited is in our India.
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Promotion
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MARUTI
Main promotion of car is done by the Advertising. The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc. Now days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its car. And they maintain customer relationship. And they do direct marketing.
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Japanese Management practices After sale services Distribution Diversification & R&D
OPPURTUNITY first company to roll out suitably Designed cars before 2008 as per Govt.s Proposal of new ethanol (renewable) Other companies lacks economy of scale Rising demand Untapped rural market
THREAT Numbers of new Technology driven players and manufactures are in market Reduction in subsidies by government on petroleum products Changing environmental and emission norms
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TOWS MATRIX
STRENGTHS Largest manufacturing capacity Distribution network Expertise in Small cars
OPPURTUNITIES Untapped rural market Young bikers Growth in economy
SO Strategy
WO Strategy
ST Strategy
THREATS New entrants New emission norms
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Broad target
Cost leadership
Differentiation
NARR OW Narrow
TARGET
target
Cost Focus
Focus Differentiation
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STARS
QUESTION MARKS
Swift
CASH COWS
Cervo Kizashi
DOGS
Alto Wagon R
M-800
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Maruti created a land-mark in CRM by launching a website for the customers in the year 1998 Maruti is investing a lot of money and effort in building customer loyalty programmes
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On Road Service
Maruti Call Center Maruti has proper customer complain handling cell under the CRM dept. The CIC will help MSL rapidly build an information pool of over 3 million Maruti owners as well as that of its prospective customers
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Mega Camps
Sports Events
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Operational CRM
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A Buying Experience Like No Other Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car. Quality Service Across 1036 Cities In the J.D. Power CSI Study Maruti Suzuki scored the highest across all 7 parameters: 1.least problems experienced with vehicle serviced, 2.highest service quality, 3. best in-service experience,
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In 1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.
Maruti Driving School-Available in all major cities. Lady trainer for lady customer. Institute of Driving Training and Research.
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STATIONS OF EXPERIENCE
Station 1
Station 2
Station 3
Station
ENQUIRY
Positive/Negativ e
BOOKIN G
Positive/Negativ e
DELIVER Y
Positive/Negativ e
Water Juice Tea & Biscuit Snacks Friendly Flowers Chocolates Ganesh Ji
Water/ Professional
Launch
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