presentation on

Perception and individual decision making

Submitted to
Prof. Khondoker Bazlul Hoque Course instructor International Business

Submitted by
Sharaban -E- Alam Tohra Roll no. 71, 2nd batch International Business

Perception
Perception is the process by which people translate sensory impressions into a coherent and unified view of the world around them.

Factors that influence perception

In the perceiver In the Object or target being perceived or

In the context of the situation in which the perception is made.

Person perception: Making judgment about others

Attribution theory: theory suggests that when we observe an individuals behavior, we attempt to determine whether it was internally or externally caused.

This theory depends on three factors

1.

2.
3.

Distinctiveness Consensus Consistency

Rational decision making

The way people behave to maximize or optimize a certain outcome is called rational decision making.

Rational decision making steps

Three components of creativity

Expertise

Task

motivation Creative skills

How Decisions Are Actually Made in Organization

1. 2. 3. 4. 5.

Bounded Rationality Use of intuition Identifying Problems Developing alternatives Making Choices

Decision-Style Model
The foundation of the model is the recognition that people differ along two dimensions. The first is their way of thinking (intuitive and creative). The other dimension addresses a persons tolerance for ambiguity. 1.Directive 2. Analytical 3. Conceptual 4. Behavioral

Constraints in decision making

There are two types of constraints in decision making. These are, Organizational Constraints Cultural Constraints

Conclusion:
Although perception is one kind of guessing power but we can use it in organization to make accurate decision for business and internal control.