By,

Hemanth Kumar.S

According to the American Marketing Association, green marketing is the

marketing of products that are presumed to be environmentally safe.

Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

An example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used

are Environmental Marketing and Ecological Marketing.

Reduce / Reuse Green House Gases (GHG) Reduce Energy Consumption Reuse Resources Use Eco-Friendly Materials Reduce Product Size & Weight Save Scarce Resources like Water

Idea Generation and Screening Concept Development and Testing Marketing Strategy

Business Analysis
Product Development Test Marketing Commercialization

The Process of setting generally uniform characteristics for a particular goods and services.

Product Standardization among the goods provided by different businesses operating in technology based industries can be useful for consumers since it

permits competition among various suppliers

The need for cultural adaptation is often necessary, affected by how the product conforms

Norms Values Behavior patterns

Psychological attributes: Ex: Most of the Indian People will like to have in 5 star hotels.

Product Component Model Core component- Physical product

Product platform Design features Functional features

Packaging component
Trademark Brand name Legal Price Quality Package Styling

Global Products are standardized products with a common brand name, with uniform features in all countries Eg: Gillette, Benetton Sweaters Marketing Global products is lot more complex than selling Regional Products

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Coca Cola Sony Mercedes-Benz Kodak Disney Nestle Toyota McDonalds IBM Pepsi-Cola

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13. 14. 15. 16. 17. 18.

Honda Panasonic Levis Kleenex Ford Volkswagen Kelloggs Porsche

Thank You ......