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KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square df Sig. .

703 72.297 10 .000

Communalities Initial Current fashion Well accepted Modest prices and wear ability Something new Quality 1.000 1.000 1.000 1.000 1.000 Extraction .430 .662 .550 .664 .488

Component Matrix

Component 1 Current fashion Well accepted Modest prices and wear ability Something new Quality .644 .744 .521 .516 .362 2 .123 -.330 .528 -.631 .598

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