Project Report on

Market Research on Customer buying behaviour at Furniture and Data Analysis

Submitted byChirag Jain Priya Ladani Sanjay Thakar Yograj Singh

Submitted toProf. Jitendra Sharma

1. Five Furniture Companies and their comparative scaling

Respondent 1

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total 1 0 1 1 3

Home Town ---

Durain Furniture 0 --0 1 1 2

Godrej Interio 1 1 --1 1 4

A One Furniture 0 0 0 --1 1 0 0 0 0 0

Shree Om Furniture

---

Respondent 2

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total Respondent 3 0 0 0 1 1

Home Town --1

Durain Furniture --0 1 0 2

Godrej Interio 1 1 --1 1 4

A One Furniture 1 0 0 --1 2 1 0 1 0 0

Shree Om Furniture

---

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total 1 1 0 1 3

Home Town --0

Durain Furniture --1 0 1 2

Godrej Interio 0 0 --1 1 2

A One Furniture 0 1 0 --0 1 0 0 0 0 0

Shree Om Furniture

---

Respondent 4

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total Respondent 5 0 0 1 1 2

Home Town --0

Durain Furniture --0 1 1 2

Godrej Interio 1 0 --1 1 3

A One Furniture 0 0 0 --1 1 0 0 0 0 0

Shree Om Furniture

---

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total Respondent 6 1 0 1 1 3

Home Town --0

Durain Furniture --1 0 0 1

Godrej Interio 1 1 --1 1 4

A One Furniture 0 0 1 --0 1 2 1 1 0 0

Shree Om Furniture

---

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total

Home Town 0 1 1 1 3

Durain Furniture 1 1 1 1 4

Godrej Interio 0 0 1 1 2

A One Furniture 0 0 0 1 1

Shree Om Furniture 0 0 1 1 2

Respondent 7

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total Respondent 8

Home Town 0 0 1 1 2

Durain Furniture 1 0 1 1 3

Godrej Interio 1 1 1 1 4

A One Furniture 0 0 0 1 1

Shree Om Furniture 0 0 0 0 0

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total

Home Town 1 0 1 0 2

Durain Furniture 0 0 1 0 1

Godrej Interio 0 0 1 0 1

A One Furniture 0 0 0 0 0

Shree Om Furniture 0 1 1 1 3

Respondent 9

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total

Home Town 1 1 1 1 4

Durain Furniture 0 1 1 1 3

Godrej Interio 0 0 1 1 2

A One Furniture 0 0 0 1 1

Shree Om Furniture 0 0 0 0 0

Respondent 10

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total Respondent 11

Home Town 0 0 1 1 2

Durain Furniture 1 0 1 1 2

Godrej Interio 0 1 1 1 3

A One Furniture 0 0 0 0 0

Shree Om Furniture 0 0 0 1 1

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total

Home Town 0 1 1 1 3

Durain Furniture 1 1 1 1 4

Godrej Interio 1 0 1 1 3

A One Furniture 0 0 0 0 0

Shree Om Furniture 0 0 0 1 1

Respondent 12

Company Name Home Town Durain Furniture Godrej Interio A One Furniture Shree Om Furniture Total

Home Town 0 1 1 1 3

Durain Furniture 1 1 1 1 4

Godrej Interio 0 0 1 1 2

A One Furniture 0 0 0 1 1

Shree Om Furniture 0 0 1 1 2

RANK ORDER OF Furniture COMPANIES SR NO. 1 2 Furniture Company

Home Town Durain Furniture

TOTAL 31 30

RANK 2 3

3 4 5

Godrej Interio A One Furniture Shree Om Furniture

34 10 12

1 5 4

Customer prefrence of Furniture companies

Shree Om Furniture 10% A One Furniture 9%

Home Town 26%

Godrej Interio 29% Durain 26%

2. Particular features are preferred by customer in any type of furniture. Respondent 1

Features Points

Color 10

Design 25

Quality 40

Size 20

Adjustable 5

Respondent 2

Features Points

Color 15

Design 25

Quality 35

Size 10

Adjustable 15

Respondent 3

Features Points

Color 20

Design 15

Quality 40

Size 15

Adjustable 10

Respondent 4

Features Points

Color 10

Design 20

Quality 50

Size 15

Adjustable 5

Respondent 5

Features Points

Color 10

Design 10

Quality 25

Size 50

Adjustable 5

Respondent 6

Features Points

Color 20

Design 5

Quality 45

Size 20

Adjustable 10

Respondent 7

Features Points

Color 15

Design 15

Quality 10

Size 40

Adjustable 20

Respondent 8

Features Points

Color 10

Design 10

Quality 20

Size 40

Adjustable 20

Respondent 9

Features Points

Color 5

Design 10

Quality 50

Size 25

Adjustable 10

Respondent 10

Features Points

Color 10

Design 40

Quality 30

Size 10

Adjustable 10

Respondent 11

Features Points

Color 15

Design 35

Quality 30

Size 15

Adjustable 5

Respondent 12

Features Points

Color 5

Design 20

Quality 25

Size 40

Adjustable 10

Respondent 13

Features Points

Color 10

Design 5

Quality 20

Size 60

Adjustable 5

Respondent 14

Features Points

Color 15

Design 20

Quality 25

Size 35

Adjustable 5

Respondent 15

Features Points

Color 10

Design 30

Quality 30

Size 10

Adjustable 20

Respondent 16

Features Points

Color 5

Design 25

Quality 40

Size 10

Adjustable 20

Respondent 17

Features Points

Color 15

Design 10

Quality 50

Size 10

Adjustable 15

Respondent 18 Features Points Color 10 Design 15 Quality 35 Size 30 Adjustable 10

Respondent 19

Features Points

Color 5

Design 10

Quality 40

Size 25

Adjustable 20

Rank order of features in furniture Features Color Design Quality Size Adjustable Total Points 215 345 640 480 220 Rank 5 3 1 2 4

fetures in furniture
Color 11%

Adjustable 12%

Size 25%

Design 18%

Quality 34%