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  Scott  1
 Creating Uncontested Market Space and
Making the Competition Irrelevant

Cirque du Soleil
Blue Ocean Strategy
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Red Ocean Strategy Blue Ocean Strategy

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Summary of Blue Ocean Strategy

 New Market Space

 Continuing Creation of Blue Oceans
 Impact of Creating Blue Oceans
 Rising Imperative of Creating Blue Oceans
 From Company and Industry to Strategic Move
 Value Innovation
 Formulating and Executing Blue Oceans

  Scott  4
 New Market Space
Creating Blue Oceans Is Consistent Across Time
Regardless of Industry

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Ford’s 1908 Model T 1970 The First Mouse

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Real-Time News 24/7 2002 Apple’s ipod

Continuing Creation of Blue Oceans

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 Impact of Creating Blue Oceans

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 Rising Imperative of Creating Blue Oceans
 
Driving forces include:
 Technological advances & improved industrial productivity
 Unprecedented array of products and services available
 Supply exceeds demand
 Globalization, niche markets and monopolies disappear
 20th century strategy and management approach waning

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 Formulating and Executing Blue Oceans
 

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From Company and Industry to Strategic Move
 
Value Innovation, Blue Oceans Cornerstone

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3 Things I’ve Learned

1. Blue Oceans aren’t always accepted at first

2. Strategic Framework: The Engelbart Connection
3. Blue Oceans can be profitable

What I Disagree With

That there exists a strategic framework for Blue

Oceans. By nature they do not conform to one framework

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How Relate to MSMIT

 Business environment is changing

 20th century strategy & management approach is changing

“As red oceans become increasingly bloody,

management will need to be more concerned with

blue oceans than the current cohort of managers is

accustomed to.”

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Questions?

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