Name: Bui Thu Nga Student Code: 2000440 Topic: Do a SWOT matrix about Coca Cola Corporation

STRENGTHS 1. Worlds leading brand 2. Having good relationships with fast food restaurants such as: McDonald, KFC, Pizza Hut, etc 3. The promotion strategy is excellent 4. The taste of Coca Cola is unique and widely accepted by customers 5. Having strong financial and profits 6. The prices of products are reasonable 7. Having enormous number of loyal customer OPPORTUNITIES 1. Focusing on its advertising and differentiation can increase its profits 2. New technologies that access efficiencies 3. Coca Cola also has the opportunity to advertise its less popular products 4. It has many successful brands that it should continue to exploit and pursue 5. Coca Cola might expand into new countries and markets continuously THREATS 1. Customers are becoming more health conscious. Therefore, they want to use products such as: juices, tea and bottled drinks. Coca Cola faces sluggish growth of carbonated beverages S/O 1. S1O1: Diversify into new lines of products 2. S5O5: Develop new lines of products 3. S3O3: Introduce less popular products to customers in many countries

WEAKNESSES 1. Not aggressive product development and diversification 2. Factories of Coca Cola can cause environmental pollution 3. Sluggish performance in North America 4. Lack of popularity of many Coca Colas brands 5. Most of the drinks of
Coca Cola Company are not good to health

W/O 1. W1O1: Launch new products 2. W2O2: Use equipment which does not destroy and harm environment 3. W5O5: Broadcast products in North America

S/T 1. S1T1: Growing market for healthy drinks 2. S3T3: Having more attractive promotions 3. S5T5: Launch many newfangled and unique products

W/T 1. W2T2: Reduce pollution from factories so as not to violate regulations 2. W3T3: Broadcast products and brands in North America 3. W5T5: Growing market for healthy drinks

2. Coca Cola is facing various regulations in respective countries around the world 3. Intense competition 4. The prices of raw material such as sugar and metals are increasing rapidly 5. Pepsi is a strong competitor which competes with advertising and differentiation