2011

ACTIVITY REPORT

PRAIS FOUNDATION

Contents:
1. ABOUT PRAIS FOUNDATION | Page 3 2. MISSION | Page 5 3. OBJECTIVES | Page 6 4. MAIN ACTIVITIES AND SERVICES | Page 7 5. PRAIS PROGRAMMES AND PROJECTS | Page 8 6. PARTNERS OF PRAIS FOUNDATION | Page 15 7. SPONSORS OF PRAIS FOUNDATION | Page 16 8. FINANCIAL REPORT 2011 | Page 17

ABOUT PRAIS FOUNDATION

In 2001, consultancy firm PRAIS Corporate Communications established PRAIS Foundation, in order to support the development of projects in several important areas, such as education for the young generation, environmental protection and support for culture, in line with the new global values LOHAS - Lifestyle of Health and Sustainability whose initiator it is in Romania.

All projects of PRAIS Foundation are developed by PRAIS Corporate Communications due to the voluntary work of our team, as a symbol of our wish to make a contribution to building another kind of progress in Romania.

Silvia Bucur, President of PRAIS Foundation

PRAIS Foundation relies on the 4 pillars of LOHAS ("Lifestyle of Health and Sustainability" whose initiator it is in Romania), developing large-scale educational programmes and national movements targeting the young generation, their families and the wide public. Its team promotes volunteering, access to education and culture, moral values and citizenship. PRAIS Foundation works together with national and international community organizations and institutions, with the purpose of bringing together human

resources, the skills and talents of experts, professionals, volunteers and young people from various environments, with a view to developing a sustainable society model. PRAIS Foundation is open to entering into partnerships with and supporting companies which believe in its educational and information programmes, in its cultural projects and in the national tree planting movement, Millions of People, Millions of Trees. The goals of this movement are environmental protection and care for the future generations to whom we owe the preservation of biosphere, now more than ever before! The team of PRAIS Foundation has expertise in local and national information and education projects, communication and Public Relations consultancy, project planning and management, organisational development, fund raising, promotion of civic and volunteering actions. PRAIS Foundation is managed by a Managing Board, composed of: Silvia Bucur, President Gheorghe Bucur, Vice-President The Foundation also works with teams of volunteers, students, members of NGOs, practitioners in the relevant programme fields. In 2011, over 120 volunteers participated in the implementation of various projects.

PRAIS FOUNDATION 2 Al. Puskin St., District 1, Bucharest, Romania Telephone: 004 213 17 53 39/40 Fax: 004 213 16 81 90 Mobil: 004 7218 303 660 Email: SilviaBucur@prais.ro

MISSION

PRAIS Foundation has been established to achieve sustainable community development, by developing, initiating and implementing community programmes, with the following objectives:

o Education and information of the young generations o Information and development of civil society programmes on personal and professional development, integration in the society etc. o Promotion of healthy lifestyle, sports, physical activity and balanced nutrition o Environmental protection o Support for culture and education

OBJECTIVES

Strategic objectives of the Foundation:

o Providing assistance, consultancy and training, advocacy and information services in relation to the education of the young generation, environmental protection and support for culture, in line with the new global values LOHAS - Lifestyle of Health and Sustainability whose initiator it is in Romania. o Preventing child obesity among children under 12 and promoting healthy lifestyle among families. o Promoting and supporting civic involvement, volunteering and care for the environment among the young generation and the wide public. o Setting up a broad alliance of values supporting the Foundations objectives and actions. o Increasing the visibility of the actions developed by the Foundation and its partners.

MAIN ACTIVITIES AND SERVICES

PRAIS Foundation:
o Generating and implementing public communication and information campaigns at local, regional and national level. o Conceiving, coordinating and implementing social intervention projects among the target populations (disadvantaged groups, people with special needs, age or professional groups etc.). o Providing training and consultancy in the implementation of the programmes developed by the Foundation for the target groups. o Developing connections between various associations, foundations, community organisations, NGOs, non-profit associations, social groups, public institutions/agencies, governmental services, education institutions, local and central public authorities, individual persons, private companies and other organisations, local and national media, interested in contributing to community development projects. o Organising workshops, conferences, round tables, special and media events in the field of community development and social economy, to facilitate public information and debate, exchange of experiences and partnerships. o Promoting volunteering, citizenship and involvement in: healthy lifestyle, environmental protection, education of the young generation. o Supporting the development of studies and researches in the field of activity of the Foundation and promoting them to the wide public, students, pupils and practitioners interested in these fields.

PRAIS PROGRAMMES AND PROJECTS

In 2011, PRAIS Foundation developed and continued the rollout of a series of 3 projects aimed at the sustainable development of the community and its involvement in 2 major complementary areas: promoting healthy lifestyle and protecting the environment.

1. "I LIVE HEALTHY, TOO! SETS" 2. "MILLIONS OF PEOPLE, MILLIONS OF TREES" 3. "YOUR WORLD? CLEAN!"

"I LIVE HEALTHY, TOO! SETS"

In March, PRAIS Foundation officially launched a 5-year national movement, named I live healthy, too! SETS, aimed at preventing child obesity among children under 12 and promoting a healthy lifestyle among their families. As a premiere, this topic is being addressed in a holistic manner: mind, body and soul, by the Scientific Panel of the SETS Movement, which gathers reputed medical doctors, pedagogues, psychologists and Olympic athletes. Over the next 5 years, the moment aims at reaching 250,000 pupils, 6,000 teachers and 1,000,000 family members, and over 3 million citizens, including children, set to join the cause on www.sets.ro and via public communication.

Activities:
The pupils from the primary level in 215 schools in Bucharest and Roman received a free educational book 2 different tomes, issued for 2 school years. The books promote the benefits of daily physical exercise and balanced nutrition, Olympic sports, values and role models. Teachers and parents were informed directly, and there were 40 open lessons in schools, delivered by students in UNEFS (National University of Sports and Physical Education) and opinion leaders. SETS Sports and Entertainment Clubs are a new play-based educational concept for school pupils. The pupils voluntarily organised 150 clubs, coordinated by their teachers, mobilising thousands of pupils in pleasant physical exercises, after school. www.sets.ro portal is a major communication platform of the movement to the wide public, containing two sections, one for parents and one for children, video and written interviews and vast information about nutrition, sports, lifestyle.

Studies show that 1 out of 7 children in the EU is overweight or obese. Statistics are worrying: these children will have poor health and low quality of life. In Romania, the prevalence of obesity is under 10%, and the level of physical exercise is much below the European average: 19% of the Romanians exercise regularly, vs. 27% on an average in the EU.

Within this context, the Romanian movement is aligned to the methodologies of International Epode Network IEN, it belongs to. These projects are implemented in 18 countries, including: France, Belgium, Spain, the Netherlands, Greece, Canada, Brazil, Mexico, Poland, Portugal, Australia and New Zealand.

www.sets.ro

Results in 2011:
Since its launch in March 2011, over 68,000 pupils from the primary level in 215 schools in Bucharest and Roman, 2,000 teachers and over 140,000 parents, as well as 1 million representatives of the wide public had access to information about the benefits of balanced nutrition, daily physical exercise, sports in general, hygiene and moral values. 8,035 pupils also registered voluntarily in 201 sport clubs and carried out 1,836 physical activities, the most active of which were awarded at the end of each school year, in a festivity. A social media page (Facebook) was created at the end of 2011, gathering already almost 1,000 visitors. Media coverage in 2011: 188 articles publishes 1.949.558 impressions (written press) 34.823.437 single visitors (online media)

Partners:
Institutions: Ministry of Health, Ministry of Education, Youth and Sports, Bucharest School Inspectorate. Organisations: Romanian Olympic and Sports Committee, Romanian Federation for Diabetes, Nutrition and Metabolic Diseases, Romanian Athletics Federation, Romanian Nutrition Society, National Sports and Physical Education University.

Funding:
Romalimenta Federation, Carrefour Romania, KRAFT Foods, Coca-Cola HBC

10

"Millions of People, Millions of Trees"

In 2006, PRAIS Foundation launched the national planting movement Millions of People, Millions of Trees, starting from the effects of global warming, caused by the massive deforestation taking place in Romania. " Millions of People, Millions of Trees " movement aims at promoting planting activities of companies, organisations and institutions in towns and their surroundings, according to the annual planting timetable (spring and autumn).

Objectives:
Raising awareness of the major role that the society should play in protecting and recreating the environment HERE, NOW, TODAY, by planting trees and other plants. Publicly promoting the volunteering activities in terms of environmental protection and involvement in this movement as responsible citizens, business companies, associations, state institutions. Educating the young generation in the spirit of environmental protection, through their active involvement in this programme. Obtaining measurable results at national level, assessed every year in November. Creating a national movement that would serve as an example for other countries in Europe and in the world.

MOMC is officially recognised by the United Nations Environment Programme (UNEP) and is carried out under the umbrella of the global UNEP programme, Plant for the Planet.

Millions of People, Millions of Trees was also nominated in 2007 in the environmental CSR programme section of the IPRA Golden World Awards, by the International Public Relations Association (IPRA)

Activities:
Every year, the volunteers of PRAIS Foundation launched 6 PR information campaigns, aimed at attracting volunteers in 41 counties. A database of 10,000 contacts has been put together, and is constantly updated and activated in the national planting movement Millions of People, Millions of Trees and in the competition, which are both open to all companies, organisations,
www.milioanedecopaci.ro

11

institutions, associations and foundations in Romania. Through the voluntary work of the pupils, students, legal or individual persons, 2 planting campaigns take place every year, one in autumn and the other in spring, gathering over 700 organisations that are actively involved in the process. The results of the planting activities are listed on the platform www.milioanedecopaci.ro, so that all the participants registered in the planting competition are automatically introduced in a ranking of the most active companies which got involved in the effort to protect the environment in Romania, by planting trees or other plants.

Project results:
Since its launch in September 2006 until 2011, over 700 organisations, 136,898 employees and 115,084 volunteers got involved in setting a record at national level: over 66,573,118 trees and 28,956,555 and various other plants. The communication platform of the movement, the website www.milioanedecopaci.ro, has visitors from 40 countries, such as the US, Italy, Spain, UK, the Netherlands, France, Russia and Austria. The website contains key information about the planting activities, environmental protection, photos and opinions of the members. Media coverage: 267 press materials 8,124,114 impressions (written press) 18,571,874 single visitors (online media)

Partners:
Ministry of Environment and Sustainable Development and the National Environment Guard.

Funding:
In 2011, the project was funded by Lafarge Ciment (Romania) and Amway Romania.

12

"Your world? Clean!"

Launched in 2009 for a period of 5 years, the national initiative Your world? Clean!" is an educational programme targeting 4th-grade pupils and promoting the selective collection of recyclable waste as well as environmental protection.

Objectives:
The extracurricular educational programme, Your world? Clean! LTC aims at the responsible civic education of the young generation as regards selective collection of recyclable waste, thus contributing directly to environmental protection. Your world? Clean! directly involves fourth-grade pupils from the primary schools in district 1, Bucharest, as well as in communities from Dmbovia, Medgidia, Hoghiz, Timioara and Arad.

Your world? Clean! is the educational component of the national planting movement Millions of People, Millions of Trees, a programme officially recognised by UNEP.

Activities:
Every year, the pupils receive a free educational book, stickers and leaflets for the direct information of the pupils parents and relatives. Open lessons on environmental protection are delivered in schools by specialists. The pupils are stimulated to write compositions and projects on environmental protection, care for nature and its resources. The compositions are registered by the pupils directly on the website www.lumeatacurata.ro and are awarded every month. The pupils are also invited to create decorative objects out of recyclable materials, which are then displayed in school exhibitions; the most beautiful of them are rewarded at the end of the school year in a festive ceremony. The partner sanitation companies provide the schools from Bucharest involved in the project with bins for the selective collection of paper and plastic, and the collected recyclable waste is quantified every month. The results of the collection activities are then registered on the programme communication platform, on www.lumeatacurata.ro, which automatically generates a ranking of the most active schools in the district.

lumeatacurata.ro

13

Project results in 2011:

In 2011, over 3,300 pupils from 83 schools participated in the educational programme Your world? Clean! During the 3 school competitions held in Bucharest, the pupils selectively collected recyclable waste: 786 cubic meters of paper and 239 cubic meters of plastic, resulting from their current consumption. The results were regularly registered on the website, automatically generating the ranking of the most active schools. In total, the children created and displayed over 1,000 decorative objects made from recyclable materials, and submitted 180 written works on environmental topics, receiving annual prizes. The activation of the pupils also continued during the 43 open lessons on environmental topics. Media coverage: 58 published articles 356.803 impressions (written press) 8.858.902 single visitors (online media)

Partners:
The movement is implemented in an institutional partnership with the Bucharest School Inspectorate, the Ministry of Environment and Sustainable Development, the National Environment Guard and the Mayoralty of District 1.

Funding:
In 2011, the project was funded by Lafarge Ciment (Romania) and Amway Romania.

14

PARTNERS OF PRAIS FOUNDATION*

* along the years

15

SPONSORS OF PRAIS FOUNDATION*

* along the years

16

FINANCIAL REPORT
BALANCE SHEET

31,12,2009 BALANCE SHEET A. ASSETS - TOTAL I. INTANGIBLE ASSETS II. TANGIBLE ASSETS Equipment Transport means B. CURRENT ASSETS - TOTAL I. INVENTORIES II. RECEIVABLES III. CASH AND BANK ACCOUNTS C. EXPENSES REGISTERED IN ADVANCE D. DEBTS TO BE PAID WITHIN ONE YEAR F. TOTAL ASSETS MINUS CURRENT DEBTS G. DEBTS TO BE PAID WITHIN MORE THAN ONE YEAR I. INCOME REGISTERED IN ADVANCE J. EQUITY - TOTAL I. CONTRIBUTIONS II. RESULT CARRIED FORWARD III. RESERVES IV. RESULT OF THE YEAR: SURPLUS/DEFICIT TOTAL CAPITAL RON 15,517 2,114 13,403 13,403 239,550 EUR 4.2282 3,670 500 3,170

31,12,2010 RON 15,517 2,114 13,403 13,403 122,036 EUR 4.2848 3,621 493 3,128

31,12,2011 RON 15,725 2,322 13,403 13,403 157,136 227 156,909 EUR 4.3197 3,640 538 3,103

56,655

28,481

239,550

56,655

122,036

28,481

17,154 173,180

4,057 40,958

8,541 86,559

1,993 20,201

43,870 128,991

64,733 14,500 20,956 2,900 134,824 173,180

15,310 3,429 4,956 686 31,887 40,958

42,453 14,500 155,779 2,900 -86,620 86,559

9,908 3,384 36,356 677 -20,216 20,201 14,500 69,159 2,900 42,432 128,991 3,357 16,010 671 9,823 29,861

17 36,377 53 36,324 10,156 29,861

INCOME ACCOUNT OF THE YEAR

INCOME ACCOUNT OF THE YEAR RON I. Income from activities without patrimonial purpose Income from sponsorships Income from bank interests Budgetary resources (2% IVG) Other income from activities without patrimonial purpose TOTAL INCOME II Expenses on activities without patrimonial purpose Expenses on inventories (accounts in group 60) Expenses on works and services executed by third parties (accounts in group 61) Expenses on other services provided by third parties (accounts in group 62) Expenses on own staff ( accounts in group 64) Expenses on other taxes, charges and similar payments (account 635) Other operational expenses ( accounts in group 65) Financial expenses ( accounts in group 66) TOTAL EXPENSES III Result of activities without patrimonial purpose Surplus Deficit 2009 EUR %

FINANCIAL YEAR 2010 RON EUR %

RON

2011 EUR

362,243 209 249 362,701 39,344 1,999 176,927 9,111 72 424 227,877 134,824

85,673 49 0 59 85,781 9,305 473 41,845 2,155 17 100 53,895 31,887

99.87 0.06 0.07

123,888 151 60 124,099

28,913 35 14 28,963 1,178

99.83 0.12 0.05

808,152 300 2,200 65 810,717

187,085 69 509 15 187,679 0 34,098 3,684 132,623 7,388 15 49 177,856 0 9,823

99.68 0.04 0.27 0.01

17.27 0.88 77.64 4.00 0.03 0.19

5,047 0 173,798 31,426 247 201 210,719

2.40

147,294 15,914 572,891 31,913 63 210 768,285 42,432

19.17 2.07 74.57 4.15 0.01 0.03

40,561 7,334 58 47 49,178

82.48 14.91 0.12 0.10

-86,620

-20,216

18

REVENUES FROM SPONSORSHIPS

PROGRAMME SPONSOR 2009 ROSAL Group SRL SMITHFIELD Ferme SRL LAFARGE Ciment (Romania) ROMPREST AMWAY Romania CARREFOUR ROMALIMENTA KRAFT Foods Coca - Cola HBC RON 80,106 138,347 143,790 EUR 18,946 32,720 34,007 RON MOMC/LTC 2010 EUR RON 2011 EUR 2009 RON 362,243 85,673 123,888 28,913 57,810 13,383 2010 RON RON 101,367 537,937 85,000 26,038 750,342 SETS 2011 EUR

73,888 50,000

17,244 11,669

42,150 15,660

9,758 3,625

23,466 124,531 19,677 6,028 173,702

YEAR 2009 2010 2011

RON 362,243 123,888 808,152

EUR 85,673 28,913 187,085

19

PRAIS FOUNDATION 2 Al. Puskin Str., District 1, Bucharest, Romania Telephone: 004 213 17 53 39/40 Fax: 004 213 16 81 90 Mobil: 004 7218 303 660 Email: SilviaBucur@prais.ro

JULY 2012 PRAIS Foundation

20