Beruflich Dokumente
Kultur Dokumente
Objectives
• To introduce the students to concepts, concerns, critical debates in Media
Studies
• To enable students to critically perceive and engage with production,
signification and negotiation of meanings in media
Module I 20 Hrs
Perspectives on Media Texts
Semiotics: Signs, Codes, and Cultures
Hermeneutics: Interpretation and Understanding
Rhetoric: Language, Situation, Purpose
Narratology: The Forms and Functions of Stories
Select Bibliography
Briggs, Asa, and Peter Burke. A Social History of the Media: From Gutenberg to the
Internet. Malden: Blackwell, 2001.
Carson, Fiona and Claire Pajaczkowska. eds. Feminist Visual Culture. London:
Routledge, 2003.
Gripsrud, Jostein. Understanding Media Culture. London: Hodder Arnold, 2002
Howell, Richard. Visual Culture. Cambridge: Polity, 2003.
Rampley, Matthew. ed. Exploring Visual Culture: Definitions, Concepts, Contexts.
Edingburg: Edinburg University Press, 2005.
Wayne, Mike. Marxism and Media Studies: Key Concepts and Contemporary Trends.
London: Pluto Press, 2003.