BUSINESS PROMOTION (MARKETING) To run the business smoothly it is very important for the company to continuously promote and

expand its business activities. The intent to run the business smoothly laydown certain guidelines towards the achievement of this objective. They are: 1. ADVERTISEMENTS: Head office/Branch office/Franchise store will whenever deemed necessary and appropriate advertise in the national/local news papers and/ or souvenirs/ magazines for: a) Induction of managerial staff. b) Recruitment of skilled employees. c) Occasional publicity for projecting good image of company. d) For procurement of new products and packages While releasing such advertisements under mentioned points should be given due consideration: a) Economy of expenses b) Brief but effective exposure. c) Attractive image representation. 2. BUSINESS SURVEY: Regional/Branch offices shall, either on their own initiative or on instructions from the head office, conduct occasional, but programmed and structured surveys of market and competitors. However, before or while conducting these surveys, following points should be taken into consideration. a) Assessment of business prospect in the area. b) Whether area is untouched by other competitors especially THOMAS COOK c) Employee-customer relationship in the area.

d) Insurance and Foreign tie-ups should be covered e) Culture environment and language of different countries in packages. f) Available of customers locally. g) Assessment of customers need as per the products and services. h) Fire fighting facilities available. k) lexibility in packages as per customers requirement