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HOW TO SUCCEED IN LIFE A Formula for Success The Drama Called Life Learn from Your Elders Seek

a Purpose in Life See Yourself As You Are Succeed One Step at a Time Live by a Formula for Success A Conversation with Kazuo Inamori on the Formula for Success Ability Admit What You Cannot Do Force Yourself to Excel Overcome Yourself Be Bold and Sensitive Master Your Instincts Focus Your Intellect Project Your Ability Build Your Character A Conversation with Kazuo Inamori on Ability Effort Why Work? Break through the Wall Open a New Era Love Your Job Concentrate on One Thing Open Your Own Path Sound Mind, Sound Body Live a Contrite Life Let Books Expand Your Horizon Infuse Your Energy into Others Live One Earnest Day at a Time A Conversation with Kazuo Inamori on Effort Attitude Never Lose Hope Seek Righteousness Avoid the Easy Way Heaven or Hell? Trust from Within See Things As They Are Attention to Detail

Rely on Your Subconscious Mind Make Sense Truths and Principles A Conversation with Kazuo Inamori on Attitude HOW TO SUCCEED IN BUSINESS Passion for Success The Drama Called "Enterprise" Passion Leads to Success Passion with a Pure Mind "Amoeba" Management A Conversation with Kazuo Inamori on Passion Profit Don't Pursue Profit; Let It Follow Your Efforts The Purpose of Business Pursue Profit Fairly The Essence of Business Make Customers Happy Pricing Is Management Market-Set Pricing Follow P&L Daily An Unselfish Look at Profit Nourish Our Business Set a Visible Goal Wrestle in the Center of the Ring Put Your Company before Yourself The Bull and the Bear The Bubble Economy A Conversation with Kazuo Inamori on Profit Ambition Ambition: Possess an Ardent Desire Get Fired Up! Be the Center of Your Vortex Never Stop Dreaming Think You Can Is My Motive Virtuous? Set a Higher Goal Apply Your Gift Elevate Your Purpose A Conversation with Kazuo Inamori on Ambition Sincerity

Sincerity Begets Love and Harmony Use Your Heart as the Base Earn Customers' Respect Align Our Vectors Criteria for Decision Making Be a Humble Leader Possess Dual Extremes Big Love, Little Love Evaluate, Assign, Follow Up Guide with Great Love Win Trust by Caring Communicate with All Your Heart Bridge the Generation Gap A Conversation with Kazuo Inamori on Sincerity Strength Strength: Lead with Courage Have the Courage to Sacrifice Set a Moral Example Do What You Preach Open Your Own Future Prepare for a Challenge Be Tough On Yourself Devote Yourself to Business A Conversation with Kazuo Inamori on Strength Innovation Innovate Constantly Leaders, Be Creative Simplify Your Thinking Burst with Energy Raise Your Mental Dimension Face Difficulties Head-on Don?t Lose Your "Base" Reach for True Creativity Rely on Yourself Japanese Management A Conversation with Kazuo Inamori on Innovation Optimism Optimism: Always Remain Positive Begin with a Vision Get High on Your Dream Remove Any Fear of Failure

Manufacturing Is an Art Break Free of Common Sense Develop a Positive Outlook Conceive Optimistically A Conversation with Kazuo Inamori on Optimism Never Give Up Never Give Up: Try Harder Than Anyone Else Elevate Your Desire Pursue Your Infinite Possibilities Be a Stern Taskmaster Deciding to Withdraw A Worthy Task Strive for Perfection Light Your Own Way Lead Selflessly Question Organization Village Wisdom A Lesson from Chimpanzees A Conversation with Kazuo Inamori on Persistence Afterword About the Author