Lifebuoy Hand Wash

Pummy Wadhawan Rashi Waraich Priyanka Gurung Ishpreet Singh Bagga BBA 4th sem

Lifebuoy Hand wash

Lifebuoy hand cleaners efficiently absorb dirt, grime, odours and toxins, in an entirely natural way.

Lifebuoy hand cleaners use only natural active ingredients and leave the skin feeling refreshed Remove stubborn dirt, grime, oil, grease, and other hand soiling
Trap and remove toxins and contaminants from the skin.

Why do Lifebuoy Hand wash work So well ?

Hand wash contain a unique natural combination of active minerals
Unique cage-like structure attracts and traps : undesirable gases (odours), compounds like oils and grease and stray toxins.

Why are Lifebuoy Hand wash better for you ?

Clean without harsh Abrasion. No nasty Chemicals.
Gently cause away dead skin cell.

Use only natural active ingredients. Leaves hand clean , fresh and feeling good.

Why are Lifebuoy hand wash good for the environment?

Unlike all other hand cleaners the active natural minerals in Lifebuoy hand wash go on cleaning as they return to the water systems. The unique cell structure in the Lifebuoy allows it to go on and on sponging up contaminants. Biodegradable ingredients.

COMMUNICATION MIX
Kiosks at mall

Hoardings
Print Media a) b) c) Online marketing:Emails Social Advertisement. Blogs.

LAUNCH

INTRODUCTION
The Lifebuoy will introduce lifebuoy sensitive hand wash for better protection from germs. The Sensitive hand wash delivery to customers in India starts in January,2014 The Sensitive hand wash of lifebuoy made for all the classes and it is affordable.

PRICING STRATEGY
The Lifebuoy sensitive hand wash will be launched in the market with the price range of 25-30

The price tag was not fixed by Lifebuoy group , it was the word of mouth of people which fixed that range.