SALES TRAINING MODULES MODULE 1:BASICS OF SALES AND MARKETING 1.1 MARKETING CONCEPT 1.2 SALES CONCEPT 1.

3 MARKETING MIX 1.4 INTERRELATION BETWEEN SALES, MARKETING AND ADVERTISING 1.5 SELLING THEORY MODULE 2:CHANNEL MANAGEMENT 2.1 CHANNEL STRATEGY AND CHANNEL OBJECTIVES 2.2 TYPES OF CHANNELS 2.3 CHANNEL MANAGEMENT MODULE 3:SALES ORGANIZATION 3.1 SALES FORECASTING 3.2 SALES ORGANIZATION 3.3 SALES TEAM RESPONSIBILITIES AND DUTIES 3.4 SALES PROMOTION TECHNIQUES MODULE 4: FUNDAMENTALS OF SUCCESSFUL SELLING MODULE 5: MANAGEMENT ASPECTS 5.1 SUPERVISION AND CONTROL OF SALES TEAM 5.2 ROLE OF ADVERTISING 5.3 ROLE OF MARKET RESEARCH 5.4 SALES BUDGETING 6.5 SALES MIS REPORTS