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This is what you are required to do: at the end of Heizer's chapter on Location Strategies, read the case

"Locating the Next Red Lobster Restaurant". With reference to what you learn through that case, answer these questions. What is psychological profiling clustering system? How could this be used in hotel industry? What are the major differences in site location for a restaurant vs. a retail store vs. a postgraduate community college? 3. Red Lobster also defines its trade areas based on market size and population density. The seven density classes have been listed in Heizer's book. 92% of the Red Lobster restaurants fall into three of those classes. In which three classes do you think Red Lobster has most restaurants? List in descending order and explain your reasons for that order. Additionally, answer the following question too. Allow yourself additional 15 minutes for these two questions: What may be the three most important factors for a CNG station to consider when choosing a location anywhere wiithin 70 miles radius of Sector H-12, Islamabad? Why? 2. What would be the three most useful techniques for choosing the location of a CNG station? The submission deadline for this assignment is 12.50 pm , Wednesday, 08 May. (You may submit photos/scanned images of your assignment through email too). 1. 1. 2.

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