Sie sind auf Seite 1von 80

0|AH0N0 E00E 00HHUN|0AT|0N$

PE$EAP0h TEAH
ClAV0|C EC0E C0VVu|lCATl0|S
SPRl|0 SEVESTER 2013
TALE 0F
00NTENT$
PAPT PAPT
|ntroduct|on
p. 5 Terp|e Ad Cepar|rer|
p. 7 Vee| ||e Tear
p. 8 Veae lror ||e Tear
U.$. 0epartment of
$tate
p. 10 l|| Sc|oo| Surve]
p. 17 Reeac| F|rd|r
p. 20 l.S. Trave| Surve]
p. 24 Reearc| F|rd|r
p. 2o l.S. Coure|or Surve]
p. 30 Reearc| F|rd|r
1
2
PAPT
A|zhe|mer's
Assoc|at|on
p. 52 Purpoe
p. 55 Reearc| F|rd|r
5
PAPT
Temp|e Un|vers|ty's
$tudy AWay Program
p. 45 Purpoe
p. 48 Reearc| F|rd|r
4
PAPT
0|amond Edge
0ommun|cat|ons
p. 34 CEC A|urr| Surve]
p. 38 Reearc| F|rd|r
p. 40 CEC For|ure Coo||e Surve]
3
PAPT
0onc|us|on|Append|x
p. 72 Corc|u|or
p. 73 0u|darce Coure|or Reu||
p. 75 CEC A|urr| Reu||
p. 80 S|ud] AWa] Surve] F|]er
7
PAPT
Temp|e Un|vers|ty's
human Pesources
p. 59 8 Z|p Code Reearc|
p. o3 Reearc| F|rd|r
p. o8 C|rec| Repore Surve]
6
5
|
N
T
P
0
0
U
0
T
|
0
N
TEHPLE A0
0EPAPTHENT
T|e Terp|e ur|ver||] Adver|||r Cepar|rer|
| ||e ro| corpre|er|ve prorar or ||e
Ea| Coa|. w||| 500 |uder| ard roW|r our
prorar cor|| ol lour ra|r |rac|. T|ee
|rac| prov|de |uder| W||| eper||e |r ||e
area ol cop], ar|, reearc| ard raraerer|.
A| ||e er|or coure |eve|, |uder| car e|||er
l|rd ar ou||de |r|err||p or Wor| a| C|arord
Ede Corrur|ca||or.
0|AH0N0 E00E
00HHUN|0AT|0N$
o
Real Clients,
Real Work,
Real Experience
It is our pledge to produce quality
work for each and every client,
while always remaining professional
and reliable. Our agency follows a
process of tailoring teams for each
c||ent based on the|r spec|fc needs.
In order to ensure the best, our
Executive Board personally signs off
on each piece of copy, creative and
research content.
|
N
T
P
0
0
U
0
T
|
0
N
RESEARCH: C|arord Ede
Corrur|ca||or ue reearc| or eac|
ol our carpa|r lror oe|rr|r |o
erd. Sw0T ara|]e, |are| aud|erce
aerer|, ard carpa|r re|r|c are
a|Wa] prov|ded |o our c||er|.
HEET ThE TEAH
EXECuTl\E ACC0u|T ClRECT0R: h0LLY FUPHAN
EXECuTl\E CREATl\E ClRECT0R: N|0h0LA$ J0hN$0N
EXECuTl\E C0PY wRlTER: AHAP|$ TALEPT
ClRECT0R 0F RESEARCl: HAPY PELTZ
RESEARClER: 0hP|$ h00PE$
RESEARClER: 0hP|$ H|N
RESEARClER: $00TT Th0HA$
7
|
N
T
P
0
0
U
0
T
|
0
N
8
HE$$A0E FP0H ThE
|
N
T
P
0
0
U
0
T
|
0
N
TEAH
A| C|arord Ede
Corrur|ca||or We, a
Terp|e S|uder|, a|r |o
oe||er oure|ve o ||a| We
car ucceed |r ||e Wor|d ol
adver|||r. wor||r W||| ||e
u.S. Cepar|rer| ol S|a|e,
A|z|e|rer' Aoc|a||or,
lurar Reource Cepar|rer|,
S|ud] AWa] Cepar|rer| ard
CEC Accour| |a prov|ded u
W||| ar |rva|uao|e reearc|
oppor|ur||]. 8] u|r our
|roW|ede ard |||| We car
prov|de |r|||lu| reearc|
|r|rurer|a| |o ||e accour|'
carpa|r |ra|e].
TEAH

P
|
E
F
ThE A000UNT
U.$. 0EPAPTHENT
0F $TATE
9

P
|
E
F
h|0h $0h00L 0APEEP $UPVEY
10

P
|
E
F
ThE PUPP0$E
T|e purpoe ol ||| urve] Wa |o oe||er urder|ard l||
Sc|oo| |uder| a ||e] re|a|e |o d|||a| red|a ard ||e|r
lu|ure career. T|| |rlorra||or |oW ||e erorrou |ac|
ol aWarere l|| Sc|oo| |uder| |ave |r reard |o ||e
uS Cepar|rer| ol S|a|e ard ||e Fore|r Serv|ce Career
oppor|ur|||e. loWever ra|| |uder|' aWarere ol C0S
career are, ||e Cepar|rer| ol S|a|e car cap||a||ze or ||e|r
|r|ere| |r po|er||a| career. T|e da|a |oW l|| Sc|oo|
|uder|' |erderc|e |oWard or||re red|a ard era||
W||c| W||| |e|p rar|e| ||e carpa|r |r ||e correc| ou||e|.
Fur||errore, ||| |rlorra||or |oW |oW |uder| v|eW
||e|r lu|ure career ard W|a| ||e] va|ue ro| |r a joo.
11
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
1418 ]ear o|d uS C|||zer W|o currer||] a||erd l|| Sc|oo|
are lror d|vere oac|rourd. T|ee |uder| are |ardWor||r
|rd|v|dua|, cur|ou, adver|urou ard oa|or|er|ed. T|ee
|uder| are ac||ve |r e|racurr|cu|ar ac||v|||e or |ave pec|l|ed
|ooo|e ard |r|ere| W||c| |eep ||er |earr|r ou||de ol ||e
c|aroor. T|e] are lorWard |||r||r ard ol|er cor|der
W|a| ||e|r ||le pa|| ra] oe, W|ere ||e] W||| a||erd co||ee ard
W|a| ||e] W||| |ud].
12
T
A
P
0
E
T

A
U
0
|
E
N
0
E
13
PEP$0NA$
The Fore|gn $erv|ce Enthus|asts
Fore|r Serv|ce Er||u|a| |roW aoou| ||e Cepar|rer|
ol S|a|e Fore|r Career oppor|ur|||e ard are ec||ed
lor a po|er||a| lu|ure career W||| ||e S|a|e Cepar|rer|.
T|ee |uder| are |eav||] |rvo|ved |r ||e|r l|| Sc|oo|
ard por|ra] |ror |eader||p qua||||e. Trave||r ard
ra||r a d|llererce |r ||e Wor|d are ||e|r |op pr|or|||e
W|er p|arr|r ||e|r career pa||.
0y|an Penn|ngtonwh|te, ma|e
C]|ar | currer||] |r || er|or ]ear ol l|| Sc|oo|. le |
|rvo|ved |r evera| e|racurr|cu|ar
ac||v|||e a| || c|oo| |rc|ud|r RoW|r, lce loc|e],
Cro Cour|r], Voc| Tr|a| ard Vode| u|.
C]|ar erjo] oe|r cor|ar||] correc|ed |o || lr|erd
||rou| oc|a| re|Wor| ard |a]|r
up |o da|e or ||e |a|e| reW. C]|ar cor|der |rave||r
|o oe ||e ro| |rpor|ar| lac|or W|er
cor|der|r || lu|ure career. l| drear joo | |o Wor| lor
||e Cepar|rer| ol S|a|e overea or
oWr || oWr corpar].
N|co|e Abe|wh|te, fema|e
||co|e | a jur|or |r l|| Sc|oo|. S|e |a rar] |ooo|e
|rc|ud|r |oreoac| r|d|r, p|o|orap|] ard ||ea|er.
||co|e | ar ac||ve reroer ol Ke] C|uo, Vode| u| ard
|er c|oo|'
Peer Tu|or|r Prorar. ||co|e v|eW |rave||r a ||e
ro| |rpor|ar| lac|or W|er l|rd|r a lu|ure career.
||co|e' drear joo | |o oe a p|o|ojourra||| ard po|||ve|]
|rpac| ||e peop|e
|e ree| a|or |er jourre]. ||co|e |a oeer
cor|der|r a joo W||| ||e S|a|e Cepar|rer| oecaue
|e oe||eve ||e u.S. Cepar|rer| ol S|a|e oller lur ard
reWard|r career.
T
A
P
0
E
T

A
U
0
|
E
N
0
E
14
The Fore|gn $erv|ce Enqu|rers
Fore|r Serv|ce Erqu|rer do ro| |roW aoou| ||e u.S.
Cepar|rer| ol S|a|e Fore|r Career oppor|ur|||e ou|
are |r|r|ued o] ||e po|o|||||e. T|ee |uder| por|ra]
||e are |eader||p qua||||e a ||e Fore|r Serv|ce
Er||u|a| ou| reed rore |rlorra||or aoou| ||e Fore|r
Serv|ce oelore ||e] dec|de W|e||er or ro| |o purue a
career W||| ||e u.S. Cepar|rer| ol S|a|e.
Ar|ana Jones |ack, fema|e
Ar|ara | a op|orore |r l|| Sc|oo|. S|e | a reroer
ol |er c|oo|' Croc|e| C|uo, F|| C|uo, wr|||r C|uo, F||r
C|uo ard Ceoa|e C|uo. S|e a|o erjo] vo|ur|eer|r or
||e Wee|erd. Ar|ara reu|ar|] Wa|c|e educa||ora| v|deo
or YouTuoe ard | cor|ar||] c|ec||r |er era||.
Ar|ara lrequer||] porder |er career pa|| op||or ard
cor|der l|rarc|a| ecur||] a ||e ro| |rpor|ar| lac|or
W|er cor|der|r |er career pa||.
0ourtney Hc0||ntockwh|te,
fema|e
Cour|re] | currer||] a jur|or |r l|| Sc|oo|. S|e p|a]
ar ac||ve ro|e |r |er c|oo|' drara c|uo, Spar|| C|uo
ard | a Ke] C|uo 0ll|cer. Cour|re] | a|o a reroer ol
||e \ar||] Cro Cour|r], \ar||] SW|rr|r ard \ar||]
Trac| ard F|e|d |ear. Aoove a|| e|e Cour|re] War|
|o oe uccelu| ard oo|a|r a joo ||a| |ve |er l|rarc|a|
ecur||]. Cour|re] War| |o oe a |aW]er |r e|||er ||e
red|ca| l|e|d or lor a prole|ora| por| |ear. S|e |a
a|o cor|dered a joo |r |r|erra||ora| re|a||or.
The Fore|gn $erv|ce |ndef|n|tes
Fore|r Serv|ce lrdel|r||e do ro| |roW aoou| ||e u.S.
Cepar|rer| ol S|a|e Fore|r Serv|ce Career
oppor|ur|||e ard are currer||] ro| |r|ere|ed |r a career
|r ||e Fore|r Serv|ce. T|ee |uder| Pear| C|oeA|ar,
lera|e are |ardWor||r ard oa|or|er|ed ou| do ro| |roW
W|a| career ||e u.S. Cepar|rer| ol S|a|e oller. T|e|r
a||||ude cou|d oe peruaded |l ||e] Were educa|ed aoou|
||e Fore|r Serv|ce career.
T
A
P
0
E
T

A
U
0
|
E
N
0
E
15
Pear| 0hoeAs|an, fema|e
Pear| | a currer| er|or |r l|| Sc|oo| ard ar ac||ve
reroer |r Ke] C|uo ard |a||ora| loror Soc|e|]. S|e |
a|o or |er c|oo|' Terr| ard Cro Cour|r] |ear.
Pear| |||er |o ru|c ard Wa|c|e educa||ora| v|deo or
YouTuoe. S|e |a ro| c|oer a career pa|| ou| Wou|d
|||e a joo ||a| |e erjo] ard pa] We||. Pear| doe ro|
|re |oo ruc| aoou| |er lu|ure ou| doe W|| ||ere Were
|ep |o |e|p u|de |er |o a properou career. lov|r
W|a| |e doe | ||e ro| |rpor|ar| lac|or lor Pear| W|er
p|arr|r |er lu|ure career.
Adam Arredondoh|span|c, ma|e
Adar | a jur|or |r l|| Sc|oo|. le | a reroer ol
Voc| Tra||, || c|oo|' 0o|l |ear ard | ar er||u|a||c
vo|ur|eer |r || corrur||]. lav|r a Card|o|o|| a
a la||er, Adar | |r|ere|ed |r lo||oW|r |r || la||er'
loo||ep, |oWever |e |||| |ree aoou| ||e lu|ure ard
|ard|r a career |r Card|o|o]. Adar doe ro| |r|e ou|
ore lac|or |o oe ||e ro| |rpor|ar| W|er |||r||r aoou|
|| lu|ure career ou| |r|ead oe||eve || | ||e ur ol a||
lac|or ||a| ra||er.

P
|
E
F
HETh000L00Y
T|e or||re urve] Wa crea|ed |r 0oo|e Forr ard
d||r|ou|ed ||rou| era|| o|a| ard oc|a| re|Wor|.
Appro|ra|e|] 110 repore Were recorded. TWo
creerer que||or Were a|ed |o erure ||e |rlorra||or
co||ec|ed Wa lror our |are| rar|e|. A|| urve]
par||c|par| arWered ']e |o oo|| oe|r ar Arer|car
c|||zer ard oe|r a currer| l|| Sc|oo| |uder|.
1o
17
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
4
96
?es
no
'Are ]ou aWare ol ||e u.S. Cepar|rer| ol S|a|e' Fore|r Serv|ce Career 0ppor|ur|||e?
'wou|d ]ou cor|der a career |r ||e Fore|r Serv|ce?
17
26
37
?es
no
unsure
18
$
T
P
A
T
E
0
Y
'C|ec| a|| oc|a| re|Wor| ||a| ]ou currer||] ue
'Co ]ou Wa|c| educa||ora| v|deo or oc|a| re|Wor|?
20
41
21
18
?es
Someumes
8arely
no
$oc|a| Hed|a F|nd|ngs
19
$
T
P
A
T
E
0
Y
A Word c|oud |ve pror|rerce |o Word ||a| appear rore lrequer||] |r ||e |e|
'8r|el|] decr|oe ]our drear joo
Future 0areer F|nd|ngs

P
|
E
F
h|0h $0h00L TPAVEL $UPVEY
20

P
|
E
F
ThE PUPP0$E
T|e purpoe ol ||e urve] Wa |o oe||er urder|ard l||
Sc|oo| |uder|' v|eW or |rave||r ard |l a career W|ere
||e] |rave| ||e Wor|d |r|r|ue ||er. Cue |o ||e cor||ruou
c|ar|r ol |oca||or a a u.S. Cepar|rer| ol S|a|e
erp|o]ee, ||e urve] ave a oe||er urder|ard|r ol
W|e||er or ro| |o erp|a|ze ||e |are arour| ol |rave||r
a Fore|r Serv|ce career oller. T|e da|a |oW ||a| l||
Sc|oo| |uder| are eaer |o ee ||e Wor|d, |oWever
|uder| are |ep||ca| W|e||er or ro| ||e] War| |o rove
ever] ||ree ]ear. T|e urve] erera|ed er||u|a||c
quo|e lror |uder| W|o ee| adver|ure, d|llerer| v|eW
ard reW re|a||or||p ||rou| |rave||r. T|e |uder| quo|e
prov|ded |r||| or W|a| |ou|d oe |||||||ed |r ||e v|deo
W|er preer||r ||e oppor|ur||] |o |rave|.
21
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
1418 ]ear o|d uS C|||zer W|o currer||] a||erd l|| Sc|oo|
are lror d|vere oac|rourd. T|ee |uder| are |ardWor||r
|rd|v|dua|, cur|ou, adver|urou ard oa|or|er|ed. T|ee
|uder| are ac||ve |r e|racurr|cu|ar ac||v|||e or |ave pec|l|ed
|ooo|e ard |r|ere| W||c| |eep ||er |earr|r ou||de ol ||e
c|aroor. T|e] are lorWard |||r||r ard ol|er cor|der W|a|
||e|r ||le pa|| ra] oe, W|ere ||e] W||| a||erd co||ee ard W|a|
||e] W||| |ud].
22

P
|
E
F
HETh000L00Y
A urve] Wa crea|ed |r 0oo|e Forr ard d||r|ou|ed
||rou| era|| o|a| ard oc|a| red|a p|a|lorr |rc|ud|r
Faceooo| ard Redd||. Appro|ra|e|] 115 repore Were
recorded. TWo creerer que||or Were a|ed |o erure
||e |rlorra||or co||ec|ed Wa lror our |are| rar|e|. A||
par||c|par| |ad |o arWer ']e |o oo|| oe|r ar Arer|car
c|||zer ard oe|r a currer| l|| Sc|oo| |uder| |r order |o
cor||rue ||e urve].
23
24
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
80
16
4
?es
SomewhaL
no
'Coe |rave||r arourd ||e Wor|d |r|r|ue ]ou?
'Are ]ou |r|ere|ed |r a career W|ere ]ou c|are |oca||or arourd ||e Wor|d ever] 3 ]ear?
38
32
30
?es
unsure
no
25
$
T
P
A
T
E
0
Y
0uotes from the $tudents
Getting to meet new people and experience new culture. I'd also like to help people in
foreign countries (medical field related help)
Seeing new thing, meeting new people, learning about cultures (cuisine, traditions, etc.),
exploring, for the thrill of adventure, doing great things.
I love visiting new places and learning about the different cultures of these places
There is so much to see in the world.
Experiencing other cultures and seeing things I'm unfamiliar with is something I'd like to
do
We're generally stuck in a very limited view of what we see from day to day, the best way to
expand that would be to explore.
My father is a diplomat and I've always been interested in living and traveling to new and
foreign lands.
Places you've never been are bound to be an experience, good or bad.
New sites= new experiences= new friends= happiness
There is so much history and culture to learn and change your way of thinking

.
.
.
.

P
|
E
F
$0h00L 00UN$EL0P $UPVEY
2o

P
|
E
F
ThE PUPP0$E
T|e purpoe ol ||e oreorore Sc|oo| Coure|or
|r|erv|eW Wa |o oe||er urder|ard W|e||er or ro|
||e S|ar S|uder| Prorar ard l|]er era|| o|a| Wa ar
ellec|ua| recorrerda||or. T|e po|||ve repore Were
overW|e|r|r. T|e va| rajor||] ol Coure|or ep|a|red
||e|r eaerre |o oe par| ol ||e prorar ard era|| o|a|.
T|e da|a prove ||a| l|| Sc|oo| Coure|or are a pr|re
|are| |o |e|p pread ||e Word aoou| ||e oppor|ur|||e
Fore|r Serv|ce Career oller.
27
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
Sc|oo| Coure|or |r ||e |op rar|ed P|||ade|p||a ard Ce|aWare
\a||e] area puo||c l|| Sc|oo|.
28

P
|
E
F
HETh000L00Y
Sc|oo| Coure|or Were cor|ac|ed lror ||e |op 100
c|oo| |r ||e P|||ade|p||a ard Ce|aWare \a||e] area
v|a p|ore ard era||. Appro|ra|e|] 35 repore Were
recorded. A|| coure|or oe|r |r|erv|eWed Were |ver a
or|el ep|ara||or ol a |uder| aWard prorar ard ||e |dea
|o era|| ||er a Fore|r Serv|ce Career l|]er ||a| ||e] cou|d
po| arourd ||e|r c|oo|. T|e Coure|or Were ||er a|ed
|l ||e] Wou|d po| ||e l|]er |r ||e|r c|oo|, |l ||e] Wou|d
par||c|pa|e |r ||e aWard prorar, do ||e] |||r| ||e l|]er ard
aWard prorar Wou|d oe ellec||ve ard |l ||e] perora||]
Wou|d par||c|pa|e.
29
30
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
96
4
?es
no
'wou|d ]ou po| ||e l|]er |r ]our c|oo|?
'wou|d ]ou par||c|pa|e |r ||e aWard prorar?
83
13
?es
no
31
$
T
P
A
T
E
0
Y
88
12
?es
no
'Co ]ou |||r| ||e l|]er ard aWard Wou|d oe ellec||ve?
'wou|d u|darce coure|or oe |||e|] |o par||c|pa|e |r ||| prorar?
81
19
?es
no
32
$
T
P
A
T
E
0
Y
0uotes from the 0ounse|or
[$ee Append|x for fu|| ||st of quotes}
Flyer will be effective. We will participate. Will the State Department conduct any promo program
at Temple?
-William Michuda, Souderton High school bmichuda@soudertonsd.org
I think the poster would be OK if counselors place them in visible areas and yes, I do think they
would participate. It might be a good idea to look at programs like Career Cruising, Naviance, and
Kuder which many high schools use during the college and career planning process. They may be
able to add a section about these types of careers.
-Melissa Pilitowski, Delsea High School mpilitowski@delsearegional.us
This sounds beneficial. I'd be happy to promote your campaign.
-Heather Steinmetz, Spring-Ford High School hstei@spring-ford.net
The Flyers and award program sound like great ways to reach out to students. I think School
Counselors and Teachers would be interested in participating in a program like this.
-Hebat El-Turky North Hills High School HElTurky@nhsd.org
I think this is a great idea.
- Lynda Odessey, Haddonfield High school lodessey@Haddenfield.K12.NJ.US
If you sent me a flyer I would certainly post it around school.
-Leslie Gamma, Great Valley High School lgamma@gvsd.org
I'd have to look at it further, but it is definitely something I would be interested in being a part of.
-Ms. Miller-Boyer, Carver (Engineering and Science) amillerboyer@philasd.org
I am open to the idea and would to see more information.
-Kimberly Gibbons, Neshaminy High School
I could post the flyer in my office. The certification award sounds like an interesting possibility.
-Kerry Monk, Central Bucks South High School kmonk@cbsd.org
My answers to questions #1 and 2 are yes! I think the flyer would be effective and I would
participate.
-Marilyn Russo, Central Bucks High School MRUSSO@cbsd.org

P
|
E
F
ThE A000UNT
0|AH0N0 E00E
00HHUN|0AT|0N$
33

P
|
E
F
0E0 ALUHN| $UPVEY
34

P
|
E
F
ThE PUPP0$E
T|e purpoe ol ||e or||re urve] Wa |o accuru|a|e
leedoac| lror CEC a|urr| reard|r ||e|r ||re per| |r
C|arord Ede Corrur|ca||or. A|urr| Were a|ed |l ||e]
|oWed ||e|r erp|o]er ||e|r CEC Wor|, |l ||e|r par||c|pa||or
|r CEC |e|ped |ard ||er a joo, |l ||e] recorrerd
|uder| par||c|pa|e |r CEC ard |o |a|e ||e|r ro| va|uao|e
|a|eaWa] lror ||e|r CEC eper|erce. T|e |e||ror|a| W|||
oe p|aced or ||e C|arord Ede Corrur|ca||or Weo||e
|o por|ra] ||e va|ue ol CEC ard |o a||rac| a|duou
|uder| |o ||e aerc].
35
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
C|arord Ede Corrur|ca||or A|urr| ol a|| ae. T|e] ru|
|ave par||c|pa|ed |r CEC lor a r|r|rur ol ore ere|er ard
|ave radua|ed Terp|e ur|ver||].
3o

P
|
E
F
HETh000L00Y
Ar or||re urve] Wa crea|ed u|r 0oo|e Forr. 20
|e||ror|a| Were recorded. CEC A|urr| Were cor|ac|ed
v|a oc|a| re|Wor|, era|| ard p|ore. A|urr| Were a|ed
|o repord |o ||e or||re urve] |ore||] ard |ad |o |ve ||e
reearc| |ear perr||or |o ue ||e|r |e||ror|a| or ||e
CEC Weo||e.
37
38
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
32
48
?es
no
'C|d ]ou |oW ]our Wor| lror CEC |r career |r|erv|eW?
'C|d ]our par||c|pa||or |r CEC |e|p |ard ]ou a joo?
81
19
?es
no
39
$
T
P
A
T
E
0
Y
100
?es
no
'Co ]ou recorrerd ||a| adver|||r |uder| par||c|pa|e |r C|arord Ede Corrur|ca||or?
0uotes from Former 0E0 A|umn|
[$ee Append|x for Fu|| L|st of 0uotes}
ere was an innite amount of valuable takeaways I gained from DEC. As for the most valuable, mine would
be a lesson that Dr. Marra preached regularly. With regards to DEC (or anything in life), you get out what you
put in. e more positive eort you put into something, the greater the return.
- Christopher Miller, 2012 Executive Creative Director & CEO
e biggest thing that I took away from DEC was the ability to work with others and meet deadlines.
e connections with my fellow classmates also didnt hurt.
- Dan Dudley, 2012 Director of Research
As a writer, I learned to write more creatively, question structure and gain a sense of attitude I didnt
possess before. I learned how to work with great, and not so great, team members that prepared me for
working in a corporate setting.
-Daniel Geremia, Executive Director of Copy
My experience in DEC helped me stand out among the other recent grads I was interviewing against
because it showed that I had real experience in agency dynamics, working on real work for real clients.
-Mike Bray, 2004 Account Manager
I denitely think DEC was instrumental in landing a spot in Ogilvys Associates Program. DEC was
a great way to dierentiate my resume from the stacks of other students who only had traditional
internship experience at agencies.
-Jess Phelan, 2010 Executive Creative Director & CEO
Working in DEC gave me the real world experience of working with clients. Clients are a variable, they
challenge you, they frustrate you, they add a grey area to an otherwise clear idea, which greatly helped
me to grow as a designer - you have real world challenges that you will learn from and reect upon.
-Mike Hagel, 2010 Executive Creative Director

P
|
E
F
0E0 F0PTUNE 000K|E $UPVEY
40

P
|
E
F
ThE PUPP0$E
C|arord Ede Corrur|ca||or | |rcrea|r || preerce
ard aWarere |r P|||ade|p||a. T|e CEC accour| dec|ded
|o crea|e perora||zed lor|ure coo||e ||a| W||| oe er|
ou| |o |oca| adver|||r aerc|e. T|e coo||e W||| |o|d a
reae per|a|r|r |o C|arord Ede Corrur|ca||or.
Currer| CEC cop]Wr||er Were a|ed |o crea|e c|ever
lor|ure per|a|r|r |o CEC. 51 lor|ure Were uor|||ed ard
vo|ed or o] a|| currer| CEC reroer. T|e |op 10 ro|
vo|ed lor|ure W||| oe p|aced |r ||e coo||e.
41
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
A|| currer| reroer ol C|arord Ede Corrur|ca||or.
42

P
|
E
F
HETh000L00Y
CEC cop]Wr||er uor|||ed lor|ure v|a era||. 0rce a||
Were uor|||ed, a 0oo|e Forr Wa crea|ed ||a| |||ed
a|| 51 lor|ure. T|e or||re urve] Wa era||ed |o CEC
reroer W|ere ||e] Were a|ed |o c|ec| a|| lor|ure
||a| ||e] ||ou|| oe| repreer|ed C|arord Ede
Corrur|ca||or. T|e vo|e Were |a|||ed ard ||e |op 10
Were c|oer a ||e W|rr|r lor|ure.
43

P
|
E
F
ThE A000UNT
$TU0Y AwAY
44

P
|
E
F
ThE PUPP0$E
T|e purpoe ol ||e urve] | |o de|err|re Terp|e
ur|ver||]' lre|rar ard |rarler |uder|' aWarere
ol ||e S|ud] AWa] Prorar. T|e urve] Wa de|red
|o urder|ard |l ard |oW |uder| |ave |eard ol S|ud]
AWa] oppor|ur|||e, |l ||e] are |r|ere|ed |r |ud]|r aWa]
ard ||e prorar' overa|| ellec||vere ol corrur|ca||r
lore|r |ud] oppor|ur|||e |o ||ee |uder|. Ra||r
aWarere |r Terp|e |uder| erao|e ||er |o p|ar lor
||e|r lore|r |ud|e |r advarce. T|rou| ||| reearc|
We |ope |o l|rd |r||| ||a| |ead |o oe||er Wa] |o pread
aWarere ol ||e prorar |o reW Terp|e |uder|.
45
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
Fre|rar ard |rarler |uder| ||a| currer||] a||erd Terp|e
ur|ver||].
4o

P
|
E
F
HETh000L00Y
A 5 r|ru|e ru|||p|e c|o|ce urve] Wa crea|ed ard
d|pered |r |Wo Wa]. A ooo|| Wa e| up |r ||e Jo|ror
ard lardW|c| lre|rar dorr||or] or |Wo epara|e da]
oe|Weer ||e |our ol oPV - 8PV. T|e urve] Wa |arded
ou| |o |uder| pa|r o] W|o l|||ed ||e urve] ou| a| ||e
ooo||. lr add|||or |o e|||r up a urve] ooo||, a l|]er Wa
crea|ed cor|a|r|r a 0R code lor ar or||re ver|or ol ||e
urve]. T|e l|]er Were |ur arourd ||| |rall|c carpu
|oca||or W|ere |uder| cou|d ea||] car ||e 0R code
ard |a|e ||e urve] v|a ||e|r roo||e dev|ce. A |o|a| 0l 73
repore Were co||ec|ed. A ar |rcer||ve |o corp|e|e ||e
urve], a|| |uder| Were p|aced |r a rall|e |o W|r ore ol |Wo
$25 C|arord Co||ar |l| card.
47
48
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
'Are ]ou lar|||ar W||| Terp|e' S|ud] AWa] Prorar?
'll ]ou arWered ']e |o ||e prev|ou que||or, |oW d|d ]ou |ear aoou| S|ud] AWa]?
0
3
10
13
20
23
SLudy Away
WebslLe
1eacher lellow
SLudenL
Advlser llyers/osLer School LvenL CLher
N
u
m
b
e
r

o
f

S
t
u
d
e
n
t
s

Awareness rov|der
41
39
no
?es
49
$
T
P
A
T
E
0
Y
86
13
1
?es
no
unsure
'wou|d ]ou oe |r|ere|ed |r |ud]|r aWa]?
'll ]ou arWered ']e or 'urure |o ||e prev|ou que||or, W|ere are ]ou |r|ere|ed |r |ud]|r
aWa]?
0 3 10 13 20 23 30 33 40 43
8ome
!apan
8razll
lrance
Cermany
lndla
!amalca
Spaln
unlLed klngdom
Lngland
Asla
Chlna
1lawan
korea
uerLo 8lco
CLher
Number of Students
C
o
u
n
t
r
y

50
$
T
P
A
T
E
0
Y
73
27
?es
no
'lr ]our op|r|or, do ]ou oe||eve Terp|e doe a ood joo corrur|ca||or ||e|r |ud] aoroad
oppor|ur|||e |o Terp|e |uder|?

P
|
E
F
ThE A000UNT
A|zhe|mer's
Assoc|at|on
51

P
|
E
F
ThE PUPP0$E
T|e lore| Ca] | ar arrua| ever| ||e A|z|e|rer'
Aoc|a||or |o|d |o |oror ||oe ||v|r W||| ||e d|eae.
Tear ra|e rore] lor ||e ever| ard perd ||e da] |a||r
par| |r ac||v|||e W||| |oved ore. S|rce A|z|e|rer' |
corror|] aoc|a|ed W||| e|der, A|z|e|rer' | |oo||r
|o e| ]ourer peop|e |rvo|ved |r T|e lore| Ca]. T|e
purpoe ol ||e reearc| Wa |o p|rpo|r| W|a| oc|a| red|a
||e are ro| lrequer||] ued o] ]our peop|e |r order |o
pread ||e Word aoou| ||e ever| ard erera|e aWarere
aoou| ||e d|eae |o a ]ourer aud|erce.
52
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
C|||zer |r ||e Ce|aWare C|ap|er oe|Weer ||e ae ol 18
35. T|| roup | |ec|avv], d|||a| ra||ve ard oc|a| red|a
cura|or. T|e] er||u|a||ca||] |are |rlorra||or v|a or||re oc|a|
re|Wor| W|ere ||e] rece|ve oc|a| uppor| ard lee| a ere ol
corrur||].
53

P
|
E
F
HETh000L00Y
Secordar] reearc| Wa corduc|ed ||rou| or||re
acader|c da|aoae.
54
55
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
u.S Ae C||r|oua||or or Soc|a| |e|Wor|
3
16
26
23
19
6
2
0-17 18-24 23-34 33-44 43-34 33-64 63+
'0erera||or X ard Y
Gen 18-28
own a compuLer 90
own a moblle phone 82
use and send SMS messages 72
Spend more Llme onllne Lhan waLchlng 1v
lun, freedom, fulflllmenL, aLLracLed Lo cuLLlng edge lndusLrles, medla & Lechnology
9S of Gen have an account on at|east one soc|a| network
Gen k 29-47
shop onllne 69
read blogs 21
moblle subscrlbers 61
Cen ?/x consumers beLween 18-42 are drlvlng dlglLal Lechnology revoluLlon Loday
5o
$
T
P
A
T
E
0
Y
Ae C||r|ou||or ol Faceooo| uer |r ||e uS
Ae C||r|ou||or ol TW|||er uer |r ||e uS
8
10
23
24
18
10
3
0-17 18-24 23-34 33-44 43-34 33-64 63+
10
13
30
23
10
3 3
0-17 18-24 23-34 33-44 43-34 33-64 63+
57
$
T
P
A
T
E
0
Y
'T|e lardcape ol Soc|a| Ved|a uer |r ||e uS
use lacebook
67
a Men (n=418) 62
b Women (n=442) 72
a 18-29 (n=164) 86
b 30-49 (n=234) 73
c 30-63 (n=221) 37
d 63+ (n=183) 33
LducaLlon ALLalnmenL
a Less Lhan hlgh school (n=261) 60
b Some college (n=230) 73
c College + (n=343) 68
a Less Lhan $30,000/yr (n=223) 68
b $30,000-$49,999 (n=132) 62
c $30,000-$74,999 (n=127) 69
d $73,000+ (n=248) 73
a urban (n=261) 72
b Suburban (n=442) 63
c 8ural (n=137) 63
All lnLerneL users (n=1,802)
Age
Pousehold lncome
urbanlLy
use 1wlLLer
16
a Men (n=846) 17
b Women (n=936) 13
a 18-29 (n=318) 27
b 30-49 (n=332) 16
c 30-64 (n=331) 10
d 63+ (n=368) 2
a Less Lhan hlgh school (n=349) 13
b Some college (n=319) 17
c College + (n=304) 13
a Less Lhan $30,000/yr (n=409) 16
b $30,000-$49,999 (n=330) 16
c $30,000-$74,999 (n=283) 14
d $73,000+ (n=304) 17
a urban (n=361) 20
b Suburban (n=903) 14
c 8ural (n=336) 12
Age
LducaLlonAaLLalnmenL
Pousehold lncome
urbanlLy
All lnLerneL users

P
|
E
F
ThE A000UNT
human Pesources
58

P
|
E
F
8 Z|P 000E PE$EAP0h
59

P
|
E
F
ThE PUPP0$E
lurar Reource | corduc||r a urrer career la|r
ooa||r 5080 corpar|e W|ere |oca| c|||zer |ave ||e
c|arce |o re|Wor| ard d|cover po|er||a| joo. T|e purpoe
ol ||e reearc| | |o recor|ze ||e derorap||c ard
p]c|orap||c ol Terp|e ur|ver||]' urrourd|r z|p
code |r order |o oe||er urder|ard |oW |o oe| |are| ard
ca|er |o ||| roup ol |rd|v|dua| ard ra|e ||er aWare ol
||e ec|||r oppor|ur|||e ||e joo la|r oller.
o0
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
P|||ade|p||a c|||zer over ||e ae ol 18, ol a|| educa||ora|
oac|rourd |oo||r lor reW career oppor|ur|||e. T|e aud|erce
||ve |r ||e 8 z|p code area urrourd|r Terp|e' carpu:
19140, 19133, 19132, 19130, 19125, 19123, 19122 ard 19121.
o1

P
|
E
F
HETh000L00Y
T|e reearc| We oo|a|red |rlorra||or lror ||e Ceru
8ureau' Weo||e reard|r ||e derorap||c |rlorra||or.
we a|o oo|a|red |rlorra||or lror Pr|zr.cor lor eac| z|p
code p]c|orap||c.
o2
o3
PE$EAP0h
$
T
P
A
T
E
0
Y
F|N0|N0$
'0verv|eW ol a|| 8 z|p code
19140
o4
19133
19132
o5
19130
19125
oo
19123
19122
o7
19121

P
|
E
F
0|PE0T PE$P0N$E $UPVEY
o8

P
|
E
F
ThE PUPP0$E
T|e purpoe ol ||e d|rec| repore urve] | |o rece|ve
par||c|par| leedoac| lror ||e lR career la|r. T|e urve] W|||
oe er| ||rou| ar era|| o|a| ard a| par||c|par| aoou|
||e|r eper|erce, |l || Wa |e|plu| ard ar] recorrerda||or
||e] ra] |ave. T|e urve] repore W||| a||oW lurar
Reource |o aue ||e career la|r ucce ard rece|ve
|rlorra||or ol W|a| ||e] d|d We|| ard W|a| ||e] car |rprove
upor re| ]ear.
o9
T
A
P
0
E
T

A
U
0
|
E
N
0
E
TAP0ET AU0|EN0E
A|| career la|r par||c|par|. T|| roup ol P|||ade|p||a c|||zer are
over ||e ae ol 18, ol a|| educa||ora| oac|rourd ard |oo||r
lor reW career oppor|ur|||e. T|e aud|erce ||ve |r ||e 8 z|p
code area urrourd|r Terp|e' carpu: 19140, 19133, 19132,
19130, 19125, 19123, 19122 ard 19121.
70

P
|
E
F
HETh000L00Y
T|e d|rec| repore urve] Wa crea|ed or||re ||rou|
0oo|e Forr. T|e or||re uRl W||| oe er| v|a era|| |o a||
career la|r app||car|.
71
72
0
0
N
0
L
U
$
|
0
N
00N0LU$|0N
l| |a oeer a ur|que ard p|eaurao|e
oppor|ur||] |o corduc| |ra|e|c reearc| lor
l|ve CEC accour|. T|re ard ellor| Wa pu| |r
|o l|rd ecep||ora| |r||| ||a| a||oWed lor eac|
accour| |o crea|e d|||rc||ve carpa|r. we
oe||eve our reearc| Wa ellec||ve ard |r|era|
|r reac||r eac| accour|' oa|. T|e reearc|
|ear Wou|d |||e |o ||ar| a|| ol ||e Worderlu|
accour| raraer ard crea||ve We Were |uc|]
erou| |o Wor| W|||, ||e ecep||ora| eecu||ve
ooard lor ||e|r u|darce ard uppor| ard Cr.
Varra lor a|Wa] |eep|r a r||e or our lace.
7
3
A
P
P
E
N
0
|
X
0
U
|
0
A
N
0
E

0
0
U
N
$
E
L
0
P

$
U
P
V
E
Y

P
E
$
U
L
T
$
7
4
A
P
P
E
N
0
|
X
0
U
|
0
A
N
0
E

0
0
U
N
$
E
L
0
P

$
U
P
V
E
Y

P
E
$
U
L
T
$
7
5
A
P
P
E
N
0
|
X
0
E
0

A
L
U
H
N
|

$
U
P
V
E
Y

P
E
$
U
L
T
$
7
o
A
P
P
E
N
0
|
X
0
E
0

A
L
U
H
N
|

$
U
P
V
E
Y

P
E
$
U
L
T
$
7
7
A
P
P
E
N
0
|
X
0
E
0

A
L
U
H
N
|

$
U
P
V
E
Y

P
E
$
U
L
T
$
7
8
A
P
P
E
N
0
|
X
0
E
0

A
L
U
H
N
|

$
U
P
V
E
Y

P
E
$
U
L
T
$
7
9
A
P
P
E
N
0
|
X
0
E
0

A
L
U
H
N
|

$
U
P
V
E
Y

P
E
$
U
L
T
$
80
APPEN0|X
$TU0Y AwAY $UPVEY FLYEP

Das könnte Ihnen auch gefallen