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  • Consumer Needs and Goals .

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    Chandni Gautam
    36 Ansichten6 Seiten
    Consumer needs and goals are constantly changing in response to physical condition, environment, interactions with others, and experiences. Needs refer to human requirements while goals are sought after results of motivated behavior that are selected by consumers to fulfill specific needs. Factors like changing life situations, availability of new goods and services, economic environment, globalization, and human nature influence the formation of new consumer goals over time.

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    Consumer needs and goals are constantly changing in response to physical condition, environment, interactions with others, and experiences. Needs refer to human requirements while goals are sought after results of motivated behavior that are selected by consumers to fulfill specific needs. Factors like changing life situations, availability of new goods and services, economic environment, globalization, and human nature influence the formation of new consumer goals over time.

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    36 Ansichten6 Seiten

    Consumer Needs and Goals .

    Hochgeladen von

    Chandni Gautam
    Consumer needs and goals are constantly changing in response to physical condition, environment, interactions with others, and experiences. Needs refer to human requirements while goals are sought after results of motivated behavior that are selected by consumers to fulfill specific needs. Factors like changing life situations, availability of new goods and services, economic environment, globalization, and human nature influence the formation of new consumer goals over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 6

    Consumer needs and goals..

    Presented by :- chandni roll no. 03116603911.

    Needs:- The term need refers to any human requirement. There are various synonyms for need such as wants or desires. Every individual has needs, some are innate, others are acquired, but, most importantly needs underlie all human action.

    Goals :- Goals are sought after results of motivated behavior. All behavior is goaloriented. Goals are selected by the consumers to fulfill their specific needs Goals can be product-specific or it can be generic.

    Needs and goals are constantly changing


    Needs and goals are always growing and changing in response to : Physical condition Environment Interaction with others. Experiences

    Factors influencing formation of new goals.


    The needs and goals of consumers change simply because life and its demands are constantly changing. Consumers often find themselves in a new or unexpected situation, and therefore must alter their goals in order to effectively adapt. Goods and services available are changing. Economic environment can also lead to change in goals.

    Globalization The nature of human being.

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