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Toby Phillips

tobycphillips@gmail.com  (505) 615-4563  @tobycphillips
I’m an experienced content producer and skilled writer with strong news judgment and vast digital knowledge, looking to contribute to a demanding, creative organization. Digital Strategist, Social@Ogilvy, Ogilvy Public Relations – Washington, D.C. June 2012 - present  Developed and implemented wide-scale strategic digital campaigns for national and international clients including a global energy provider and international automaker  Actively represented clients on social media platforms such as Twitter and Facebook to garner page views, drive viewership, and develop a credible presence and relationship with varied audiences  Drafted digital training materials and web site guidelines to be used internally by private and public sector clients  Wrote, edited and posted content to be used in wide-reaching social media platforms, including development of long-term content calendars  Routinely collected and presented detailed data analytics and insights that were used to inform continuing social media strategy and content production  Conducted in-depth research projects to identify key digital user “personas” and potential partners relevant to clients’ interests and social media pursuits  Strategically engaged high-profile local influencers to attend and highlight client events or to partner with clients on digital campaigns  Drafted strategic communications outreach plans for clients looking to increase exposure. Including: media lists, influencer audits, social media content, press releases and a timeline for success  Managed internal design and build teams and vendors during quality assurance testing for large government website launches  Tracked budgets and timelines to ensure successful and timely completion of lengthy and expensive digital projects News Producer, WBAL-TV, Hearst Television – Baltimore, MD Feb. 2012 – Sept. 2012 Freelance News Producer, Hearst Television – Washington, D.C. Dec. 2011 – Sept. 2012 News Producer, KOAT-TV, Hearst Television – Albuquerque, N.M. June 2010 - August 2011  Managed experienced anchors/reporters/photographers to broadcast daily, high profile newscasts full of breaking news and content targeted to key demographics.  Routinely contributed to station websites (WBAL-TV.com / KOAT.com) and social media profiles  Successfully improved ratings for television station’s coveted morning audience through consistent branding, engaging copy and relevant, entertaining content.  Developed relationships with key influencers in both public and private sectors to guarantee reliable sources for newsworthy events or ideas. Multimedia Reporter, “ABC News On Campus” – Phoenix, AZ May 2009 - May 2010 Breaking News Reporter, AZCentral.com – Phoenix, AZ Jan - May 2008  Wrote clean copy in AP Style to be posted to blogs and news websites including ABCNews.com, AZCentral.com.  Actively created compelling news content intended to “debut” on television, but “live” on the web including lengthy copy.  Worked with public relations professionals to identify story pegs and to generate “actionable” story ideas. EDUCATION Master of Arts in Public Communication July 2012 American University, School of Communication, Washington, D.C.  Relevant Coursework: Social Media Strategies, Crisis Communication, Speechwriting, PR Writing, Campaign Management, Internet Advocacy  Capstone Project/Thesis: Getting it Right on Twitter in a Crisis: A Case Study Bachelor of Arts in Journalism; political science minor Arizona State University, Walter Cronkite School of Journalism and Mass Communication May 2010