Sie sind auf Seite 1von 2

CPM Criticle success factors Global expension Financial Position Service Quality Market share Price competitiveness

weight 0.2 0.18 0.2 0.2 0.22 1

rating

Walmart weighted score rating 4 0.8 4 0.72 3 0.6 3 0.6 4 0.88 3.6

Kmart 3 2 2 2 3

Ife factors Strengths Cost competitiveness High service quality efficient supply chain innovative technology Huge Variety of products Weaknesses Few women in top management Membership only for Sam's Club Doesnot have a formal mission statement Highly dependent on Us markets no R&D department

wieght

rating

weighted score

0.13 0.1 0.11 0.11 0.1

4 3 4 4 4

0.08 0.1 0.08 0.09 0.1 1 weights 0.12 0.1 0.09 0.11 0.09 rating

2 1 2 1 2

0.52 0.3 0.44 0.44 0.4 0 0 0.16 0.1 0.16 0.09 0.2 2.81

EFE Opperunities Unsaturated Market of Asia Demand for Online Stores High Inflation Retail industory is growing Free trade zones Threats Market share of Target is growning Local community is not supportive in small towns low barriers for new entrents Price regulations Naighbour hood shops

1 4 4 4 3

0.11 0.09 0.11 0.09 0.09 1

4 3 2 4 1

0.12 0.4 0.36 0.44 0.27 0 0 0.44 0.27 0.22 0.36 0.09 2.97

Kmart weighted score rating 0.6 0.36 0.4 0.4 0.66 2.42

2 3 4 3 3

Target weighted score 0.4 0.54 0.8 0.6 0.66 3

Das könnte Ihnen auch gefallen