APOLLO TYRES

1) 2) 3) 4) 5) 6)

TYRE SEGMENT 4 (HCV,ICV,LCV,PCV) TOTAL DEALERS IN JBP 12 TOTAL DEALERS UPCOUNTRY 38 MAX. TYRE AGE LIMIT 100000 KMS MAKING OF TYRES APOLLO WORK CULTURE

PROJECT 1) 2) 3) 4) 5) DEALER MEETINGS CUSTOMER FEEDBACK ATTENDING CAMPAIGNS MARKET RESEARCH CONSUMER BEHAVIOUR PATTERN

TYRE CLASSIFICATION: 1) CROSS PLY NYLON THREADS IN ALTERNATE TREAD PATTERN 2) RADIAL STEEL THREADS IN A STRAIGHT PATTERN

TO DO LIST CHECK THE SPECIFICATION GIVEN ON A TYRE FIND OUT THE MANUFACTURING UNITS IN INDIA UNDERSTAND THE SUPPLY CHAIN OF APOLLO TYRES

SCOPE OF THE STUDY: SALES AND DISTRIBUTION OF APOLLO PROMOTIONAL POLICIES PRICING OF APOLLO TYRES BUYING BEHAVIOUR BRAND IMAGE

QUESTIONAIRRE DESIGN
Q. ACCORDING TO YOU, WHICH IS THE MOST PREFERRED TYRE IN DIFFERENT SEGMENTS? Q. WHAT PERCENTAGE OF OUR PRODUCT IS IN YOUR DEALERSHIP SEGMENTWISE? Q. WHERE DOES APOLLO TYRES LIE IN THE PRICE CONTEXT? Q. WHICH IS NEAREST COMPETITOR TO OURS AND WHY? Q. WHAT LEVEL OF REGULARITY YOU OBSERVE IN THE PCV SECTION Q. ARE YOU MANAGING ANY/SOME PERMANENT CUSTOMERS? Q. WHO ARE THE MAJOR CUSTOMERS OF TYRES IN JABALPUR AREA. Q. WHAT INFORMATION DO YOU PROVIDE ABOUT OUR PRODUCT QUERY SOLVING AREA. Q. ANY NECESSARY SUGESSTIONS/ADVICE/COMPLAINT?