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INTRODUCTION
Hypermarket
89 outlets in India
Headquarter in
Mumbai
Focusing on Value
of Money
VISION
Everything, Everywhere, Every time for Every Indian Consumer
in the most profitable manner.
Group Mission
We share the vision and belief that our customers and
stakeholders shall be served only by creating and executing
future scenarios in the consumption space leading to economic
development.
Behavioural psychology
Moving demo-trolley
Spot discounts
‘7 P’s ANALYSIS
PRICING
• Appearance.
1527.20 33.54
(Q2 DEC 08) (Q2 DEC 08)
5.97%
24.35%
31.65
1228.07 (Q2 DEC 07)
(Q2 DEC 07)
DIVIDEND
2008 Rs.30
2007 Rs.25
2006 Rs.25
2005 Rs.25
2004 RS.15
December’s same store sales
VALUE LIFESTYLE
HOME
(DECEMBER 2007)
345.67 147.49
38.25
-3.56% -13.97%
-10%
Stock Price Movement
Problems ahead
Reduction in consumer spending
Slow construction of malls
Difficulty in raising working capital
High rentals
Lowering margins
New emerging competitors
SWOT ANALYSIS
SWOT ANALYSIS
PESTEL
PESTEL ANALYSIS
BIYANI’S FUTURE PLANS
To open up
15 Big Bazaars
5 Centrals
3 Home Towns
10 E Zones
1 Ethnicity
4 Pantaloons
SUGGESTIONS
Retailing through Internet & web based
technologies.
Maintainance of prices during recession
period
Understand consumer preferences
Global expansion
THANK YOU