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Answer:
Electronic Theory
Message
Communicator Audience
As “sender” as “receiver”
The electronic theory is helpful because it introduces the ideas of senders and receivers
and of possible interference. It emphasizes one important aspect of communication:
accuracy.
Its usefulness is limited, people are not machines. It may be possible to design perfectly
an accurate electronic communication system but not a human one. Emphasis on
accuracy
ignores many other important dimensions of the situation in which we communicate. One
may express an idea very accurately, but other may think he does not have the right to
talk, so we need to understand other theories too.
Message
Communicator Audience
As “sender” as “receiver”
Social environment is helpful because it adds the important dimension of the specific
social situation. Too often, inexperienced business people neglect to take into account
role status and rules when they communicate.
A nicely tailored message may still fail to achieve its objective if you write to the wrong
person at the wrong time.
Rhetorical Theory
Message
Communicator Audience
Response
In fact, perhaps the most important difference between business communication and other
forms of communication is this circular quality: your business communication
effectiveness depends on the result you achieve. How can you achieve desired response?
That’s what the rest of this course will be about. You will learn not only how to be more
correct and accurate, and how to be more sensitive to the situation, but also how to
identify your audience’s needs in order to become a better communicator.
We think that rhetorical theory of communication is more preferable because it adds more
dimensions to our understanding in a communication process and it tells that
communication is not linear but circular; it is not just sending the message but producing
a response. Communication is dynamic not static. A very important aspect that this theory
includes is the response of your communication i.e. feed back which is an important
factor in communication.
Question:
Give five favorable and five unfavorable gestures which are accepted in our society.
Answer:
Favorable:
• Hand shake
• Shoulder tapping
• Welcome smile
• Waving good bye
• Raising two fingers in V shape
Unfavorable:
• Eye winking
• Finger pointing
• Tongue pointing
• Making faces
• Showing back
Question :
Answer: