There are hundreds of reasons to reach back out to a prospect to gauge their interest level.

This is a partial list of some of the most popular. Using these mini steps allows you to determine how serious they really are, then close them or flush them.

Invitations (to exclusive events) Golf Outing Dinner Kick-off Lunch Offers (a new piece of information) Piece of Research Testimonial Promotion from the successful sales concept Example of other companies in the industry doing deals Creative Meeting Deadlines (required dates to spur decisions) Billboard or spot copy Artwork/Logo Space Reservation for print or publication Approval on production Deadline for a vendor order for a promotional item Urgencies (move them off the fence) Other clients are considering your inventory Earlier contracts receive maximum possible exposure and attention Lock in placement for radio, print, etc. only when they are concerned Set an opportunity and include your boss. He likes to come and help get the deal closed. Secondary pressure from anyone (boss, accounting, corporate office, etc.)