Lambo plans U.S.

expansion
New Countach for '90, Ja2pa for '82 to help
ful about the Ends of W e nw appoint because of distributio.. 400 percent over the next five years. problems Lamborghini has had In order to help push sales into the 1 0 M over the years." He said 600 IUM range, Lamborghmi w d imuduce a dealers are swking the franchise. Countacb replacement (AW, Feb. 22) within To medl the sales forecasts. 18 monlhs. and a Jalpa replacement by '92. Chqsler is updaling and expandChrysla Italian Imports, the unit mpon- ing the Lamborghini faeto~yin Sant'Agata, slhle for Chyler's dealings with borh Lam- Bologna, Italy. At p s e n t , the factory has borghloi and Maserati. hopes thu by that an annual pmfuction capacity of 400 units. time it will have 40 dealers in tbe natiw's Walker cautioned, however, that unlike top 36 markets to sell the new cars. the TC built by Masprati all future LamAccording to Bruce Walker, head of borghinis will be designed and developed in Lamborghini sales and marketing in the Italy. "Our relationship is purely one of US.. "We are hying to bc very. very care- distributing an Italian car that they design
,

the . help of pmw Chrysla, LamW'rth borgblru hopes raise its U.S. s a l e s by
IO

and build. No one wants to spend this type of money for a car designed in Highland Park and badged in Italy." said Walker. The Counlaeh sells for $141,000. the Jalpa for $68,000, and the LMOM off-road vchik for $126.000. 'Ibis year LMlborghini hopm to sell 140 CwNrhes. 40 to 60 LM002s, and a "very small" number of Jalpas. m

AUTOWEEKIUNE 13. 1988