STUDY ON THE IMPACT OF RETAIL LOYALTY PROGRAMS ON CONSUMERS BUYING BEHAVIOUR AND STORE LOYALTY IN BANGALORE

Group 3 -Bhagesh Kumar -Chetan Kumar Dubey -Chetan BS -Dheeraj Suprit Mishra -Sunny Singh Sodhi

Problem Statement
The main objective of this research is to identify that loyalty programs effects the following factors: - Consumer buying behaviour.
Attitudinal store loyalty.

for the organized retail sector in Bangalore.

Keywords: loyalty program, Customer buying behavior, Store loyalty, organized retail, Bangalore.

Other Information..
Segment: Retail Industry. Area : Independent retail houses. Geography : Bangalore. Customers : Loyalty card holder. Non Customers : Non loyalty card holder. Beneficiary : Atos Worldline.