Kosovo

Online Nora Zhilivoda

SUMMARY

vOur business will be called 'Kosovo-Online v Informa7on about: ins7tu7ons,

embassies, businesses, government, shopping centre, agencies, hotels, etc

v Upda7ng dates of events, fairs,

conferences
v 2 months developing website, 1 month

marke7ng

SERVICE - SITEMAP

WEBSITE

TARGET MARKET

vKosovar popula7on v Migrant v Businesses (Hotels, universi7es, SME,

restaurants, etc)

MARKET TRENDS
v Consumer behavior v Brand awareness v Other pages are in the market long 7me v Kosovaguide, kahmeshku, beinkosovo,

promote tourism

SWOT Analyse
Strength There is no same website Weaknesses New website for the consumer Not enough budget Opportunity Penetration into the market, with new design, specific website Expansion in regional market Threats Lack information for the consumer

Saving time

Attractive design

No website update from other website Different funds: Unicef lab, Yep, world bank

More than 3000 emails database

MARKETING STRATEGY
vBTL

activities

v Newsletter v Social v Direct

media marketing prices

v Special

SALES STRATEGY
vDirect presenta7on to the company v Fix price for promo7ng the events

THANK YOU FOR YOUR ATTENTATION