SUMME R INTERN SHIP

NAME:MOHAMMED SHAMEEM COLLEGE GUIDE: Asst Prof. ANGELO MATHEWS COMPANY GUIDE: SURESH PAI (General Manager) INTERNSHIP PERIOD: 15th April-15th May

INDUSTRY PROFILE
India is the second largest cement market in the world (7-8%) Export cements to over thirty countries. Cement industry is divided into five geographical segments. There are 139 large cement plants and 365 mini and white cement plants in the country. Cement industry has got a 14% growth in the financial year 2012-13. With the ever increasing industrial activities, real estate, construction and infrastructure there is a huge demand for cement. Leading players in this sector (by market share) are Shree Chem, Ultratech, Ambuja, Binani, ACC, India Cem, Dalmia Cem, Madras Cem, Lafarge, and OCL India.

SUMMER INTERNSHIP-CHETTINAD CEMENTS

COMPANY PROFILE
TheChettinad Groupone of India's largest Industrial conglomerate situated in Chennai Founded by famousTamilbusinessman Raja SirAnnamalai Chettiar Chettinad cements is established in 1962. Started as a wet process cement plant at Puliyur near Karur but later by adoption of technology it is modified to a dry process cement plant. The company has got ISO 9001/2008, ISO 14001/2004 and IS 18001/2007 certifications and is doing every sort of environmental friendly activities.

SUMMER INTERNSHIP-CHETTINAD CEMENTS

NATURE OF WORK
To collect information about the market share of different brands of cements in Ernakulum district. To identify the approach and perception of dealers & sub-dealers towards different brands of cement in Ernakulum district To analyze the market potential of Ernakulum with respect to cement industry.

SUMMER INTERNSHIP-CHETTINAD CEMENTS

TARGET VS ACHIEVEMENT
Visited and contacted 100 dealers and subdealers in different clusters within Ernakulum. This contributes only 20% of the total market. Unavailability of the proper contact person and less number of internship period affected the reach to the dealers. SUMMER INTERNSHIP-CHETTINAD CEMENTS

FINDINGS
In Ernakulum large number of brands are available and there is competition among them. Chettinad cements has got a comparatively good market share followed by ACC and coromondel Dealers mainly looks into the profit margin and the availability. As there is construction everywhere in Ernakulum the demand for cement is very much high. Most of the dealers have large stock within their warehouse in order to meet the demand

SUMMER INTERNSHIP-CHETTINAD CEMENTS

VALUE ADDITION
BEFORE
Only theoretical background and no practical exposure
INTERNSHIP

AFTER
Industrial knowledge Marketing and sales exposure Interactive & communicative Risk taking Self-motivated Optimistic Organizational etiquettes.

Less knowledge about the current trends and practices in the market

SUMMER INTERNSHIP-CHETTINAD CEMENTS

LEARNINGS & OUTCOMES

SUMMER INTERNSHIP-CHETTINAD CEMENTS