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  • Bibliography

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    govindarajn
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    This document provides a bibliography of reference sources used for research, including marketing management books by Philip Kotler and V.S. Ramasamy, a consumer behavior book by Schiffman and Kanuk, a research methodology book by C.R. Kothari, and a marketing research book by D.D. Sharma. It also lists several websites referenced, including www.herohonda.com, www.autobytel.com, www.review.com, and www.yahoosearch.com.

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    Bibliography

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    This document provides a bibliography of reference sources used for research, including marketing management books by Philip Kotler and V.S. Ramasamy, a consumer behavior book by Schiffman and Kanuk, a research methodology book by C.R. Kothari, and a marketing research book by D.D. Sharma. It also lists several websites referenced, including www.herohonda.com, www.autobytel.com, www.review.com, and www.yahoosearch.com.

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    67 Ansichten1 Seite

    Bibliography

    Hochgeladen von

    govindarajn
    This document provides a bibliography of reference sources used for research, including marketing management books by Philip Kotler and V.S. Ramasamy, a consumer behavior book by Schiffman and Kanuk, a research methodology book by C.R. Kothari, and a marketing research book by D.D. Sharma. It also lists several websites referenced, including www.herohonda.com, www.autobytel.com, www.review.com, and www.yahoosearch.com.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    BIBLIOGRAPHY

    PHILIP KOTLER, Marketing Management, New Delhi, Prentice Hall of India Private Limited, 2003,11th Edition. RAMASAMY.V.S., NAMAKUMARI, Marketing Management, New Delhi. Mc Millan India, limited, 2003, 3rd Edition. SCHIFEMAN.G. and LESLIE LASAR KANUK, Consumer Behaviour, New Delhi, Prentice Hall of India Private limited, 1998. 6th Edition. KOTHARI.C.R, Research Methodology, New Delhi, Vishwa Praskasan Ltd 2000, 2nd Edition. Dr. D.D. SHARMA, Marketing Research , Sulthan Chad & Sons, New Delhi,2nd Revised Edition,1999 WEBSITES www.herohonda.com www.autobytel.com www.review.com www.yahoosearch.com

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