ENGLISH FOR SOCIAL SCIENTISTS 2012-13 UNED LESSON 9. Marketing, advertising, promotion and trade.

LESSON 9

Marketing, advertising, promotion and trade.

PART 1. USE OF LANGUAGE.

Practice 1. Write a/an/the/ to complete the sentences. 1. 2. We arrived at the airport and got __A__ taxi which took us to __ ____ Oxford Street. Take these parcels to ___THE_____Post Office and keep __THE____receipts you are given, please. 3. I picked up _THE_____ kids from school and took them __ ______home while my wife was at ______ work. 4. I work in __AN____office in __THE___city center and I always have ___ ____ problem in finding where to park. 5. ________ teachers are normally badly paid. But __THE____ teachers that work here have good salaries.

Word Partnerships. PRACTICE 1. Match the following word partnerships with their meanings. 1-D 2-C 3B 4E 5-A 6-J 7-J 8-F 9-H 10-G

PART 2. READING AND WRITING SKILLS.

READING COMPREHENSION. EXERCISE 1. Give a definition with your own words of the following words or expressions:

Autoras Margarita Goded y Lourdes Pomposo

ENGLISH FOR SOCIAL SCIENTISTS 2012-13 UNED LESSON 9. Marketing, advertising, promotion and trade.
Aggressive comparative advertising: COMPANIES COMPARE THEIR PRODUCTS WITH OTHER COMPANIES, SHOWING THAT THEIR PRODUCT IS BETTER. Consumer goods: PROUCTS THAT THE COMPANIES FORSEE AS CONSUMABLE Fair competition: GOOD COMPETITION WITHOUT COMPARING TO OTHERS. Brandstretching: USE AN EXISTING NAME OF A BRAND TO DEVELOP ANOTHER Brand awareness: HOW FAMILIAR PEOPLE ARE WITH A BRAND Subliminal advertising. HIDDEN ADVERTISING Product clutter: THERE IS NOT A UNIQUE BRAND OF A PRODUCT. THERE ARE SO MANY BRANDS OF PRODUCTS THAT MAKES IT DIFFICULT TO CHOOSE. Market saturation. MARKET FULL OF DIFFERENT BRANDS OF A SPECIFIC PRODUCT (Product clutter)

Autoras Margarita Goded y Lourdes Pomposo