COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF VODAFONE & AIRTEL

Project Submitted to the ALAGAPPA UNIVERSITY in partial fulfillment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Project Report
Submitted by
P.SENTHILKUMAR Enroll. No: 09C3170465

Under the Guidance of Mr. P. MOHANRAJ, M.B.A., M.Phil., Asst. Professor/ MBA Department Chettinad College of Engineering & Technology Karur
.

DIRECTORATE OF DISTANCE EDUCATION ALAGAPPA UNIVERSITY KARAIKUDI - 630 003 APRIL 2013

CERTIFICATE
This is to certify that the project entitled COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF VODAFONE & AIRTEL is the bonafide research work carried out by P.SENTHILKUMAR Enroll. No. 09C3170465, student of MBA., Distance Education, Alagappa University, Karaikudi, during the year 2012-2013, in partial fulfillment of the requirements for the award of Degree of MBA and that the project has not formed the basis for the award previously of any degree, diploma, associateship, fellowship or any other similar title.

Place: Namakkal Date :

Signature of the Guide

DECLARATION

I hereby declare that the project entitled COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF VODAFONE & AIRTEL , submitted for the MBA., Degree is my original work and the project report has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles.

Place: Namakkal Date :

Signature of the Student

ACKNOWLEDGEMENT

Amidst the routines of project presentation, rather rituals, I should say a moment of heart felt thankfulness to those who had helped me to achieve this moment of satisfaction, as my first love remains, the help I received was truly a valuable one for my goal.

First of all I would be grateful to the almighty for giving me strength to venture for such an enigmatic logical creation in a jovial way. I thank my parents who supported me to carryout this project.

I would like to thank our Mr.S.Gunalan B.E., Program Officer, Alagappa University, Namakkal study centre, for his moral support throughout this project period.

My thanks are showered most to our Guide Mr. P. MOHANRAJ, M.B.A., M.Phil.,

Asst. Professor/ MBA Department Chettinad College of Engineering & Technology Karur for his untiring efforts for fulfilling my project work.

I dedicate my work to my beloved ones and friends & parents without whom I would not been what I am.