S.Y.B.B.A, M. M., N.R.

Insti 1st 08 09

DEVAM GROUP TUITION

MARKETING MANAGEMENT

1.(a) Every thing is marketed in 21st Century. Explain this statement.

(7)

(b)

Explain following terms in detail with examples. Market Marketing Exchange Customer value Customer Satisfaction and Customer Delight. OR Explain following concepts of Marketing.
(7)

(a)

(i) (ii) (b) 2.

(6)

Societal marketing Production

(iv)

(iii) Selling Marketing

What is Marketing Research ? Explain entire Process of Marketing Research. Write Note on following (Any Three)
(12)

(i) (ii) (iii) (iv) (v)

Social & Psychological factors affecting Consumer Behaviour. Marketing Information System Consumer Buying Process Marketing is changes in 21st Century Task of marketing Management

Devam Group Tuitions

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