E-COMMERCE

ORIGIN OF E-COMMERCE
In 1970s Baxter Healthcare initiated a primitive form of B2B e-commerce using a telephone based modem. Remodified later into a PC- based remote order entry system.

Difference between E-business and E-commerce

The digital enablement of transactions and processes within a firm. For example, a companys online inventory control

mechanisms are a component of e-business.

But such internal processes donot directly generate revenue for the firm from outside businesses or consumers,as e-commerce.

What is e-commerce?
Electronic commerce or e-commerce refers to a wide range of online business activities for products and services. It also pertains to anyform of business transaction in

which the parties interact electronically.

Digitally enabled transactions and Commercially enabled transactions.

 Prior to the development of e-commerce, the process of marketing and selling goods was a mass-marketing process. Selling was conducted in well-insulated and sales force-driven

channels.

SEVEN FEATURES OF E-COMMERCE

Ubiquity Global reach Universal Standards Richness Interactivity Information density Personalization/Customization