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Promotional Events Advertising, Publicity, Selling

 Introduction Promotional Events

Types of Events Points of Advantage in an Event for Tourism

Advertising Publicity
Kinds of Publicity -1: Media Kinds of Publicity 2: Oral

Public Relations Personal Selling

Salespersons Duties Other purposes of a Salesperson

Merchandising

 Glossary: Domination:- have big Impact Conducted Visit Information Briefing :- is in the nature of information being passed on to be published or used by the media but without identifying the source. Press release :- A statement issued to the media, to be published or broadcast by the media as news. Sponsored Articles :- are written by professional or well known persons on request , with or without being paid for the same.