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CV Iva Gooden
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Telephone: (1234) 5678910. Mobile: 12345 67890. Email: Ivagooden@email.com

BETTING SHOP MANAGER

Highly successful in defining company direction, achieving goals and optimising business whilst delivering the
highest standards in the competitive, high pressure gaming industry. Skilled in optimising team potentials
through delivery of management training solutions whilst promoting best practice within strict timescales and
budgets. Now looking for a similar sales or management position.
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AREAS OF EXPERTISE

.. Business development .. Maximizing profit .. Sales and marketing

.. Business acumen
Budgeting / financial control .. Exceeding targets
Health and Safety .. Management training
Negotiating

.. Salesmanship / Sales initiatives

Identifying customer needs
System / facility installation
.. Stock control
Budgetary controls
Property management
.. Promotions
Merchandising
Customer retention

PROFESSIONAL DEVELOPMENT
B.A. (Hons) Politics Newcastle University. 1993 - 96
MPhil Gambling and deregulation in Europe (50% complete) 1996 - 97

PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS

Ladbrokes: 1994 - Present

SHOP MANAGER 1998 – Present

Ladbrokes, City Centre (1998-03), Newgate Road Liverpool (2003-04)
Full operational control of the business development of all shops within the City Centre of
Newcastle upon Tyne (40 staff). Also responsible for sales and marketing, budgetary control (in
excess of £2 Million p.a.) sales forecasting and writing the monthly reports for the Regional

.. Operations Director. Regularly delegates management duties as part of staff training.

Won a National competition for the highest growth / turnover (North and Scotland Regions).
Increased growth by 25% over £500K on football betting alone, after developing “Joint

. Promotions” with local businesses.

Started up and developed new shop openings and sales operations that included, staff

. development training and defining organisational needs.

Implemented strategic business plans, marketing strategies, trading accounts and management

.. training.
Relief management / trouble shooting responsibilities throughout the Newcastle Area.

.. Rolled out new practices around the Newcastle Area.

Maximized sales and customer retention by consistently promoting customer service excellence.

. Trained and developed the teams - some individuals now manage their own shops.
Designed customer care and product knowledge training package that reduced staff turnover,
increased morale and productivity whilst laying the foundation for a systematic staff training

.. programme.
Oversaw major refurbishments.
Raised over £3,000 for Cancer Research (race night).

Personal:
Date of birth: 1977. Marital Status: Single. Driving licence: Full Clean.
Interests / pastimes:
Current Affairs, Travelling, Learning Russian, Society Treasurer (elected for the past the 3 years).
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