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CV Iva Gooden
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Telephone: (1234) 5678910. Mobile: 12345 67890. Email: Ivagooden@email.com

R E TA I L , T R A I N I N G AND ACCOUNT MANAGEMENT

Highly successful in defining company direction, achieving goals and optimising business whilst delivering the
highest standards in the competitive, mobile phone sector. Skilled in optimising team potentials through
delivery of management training / development solutions. Also excellent Corporate Account Management
experience gained and now looking for a new Branch / Area or Account Management position that offers a
genuine opportunity for progression and rewards on merit.
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AREAS OF EXPERTISE

Business development Corporate account management Salesmanship

Maximizing sales Property management Marketing initiatives
Staff training / leadership Stock control / distribution Security
Merchandising Staff recruitment Health and Safety
Customer service Financial controls / budgeting Product development
Identifying new markets Loss prevention Computer literacy

PROFESSIONAL DEVELOPMENT
Diploma BTEC (exam not sat) 1995 - 97

Formal external training and numerous in-house courses, has supplemented my extensive hands-on
management experience: Direct Selling, Effective Retail Management, Negotiating, Persuasive Presentation
Skills, People Management, Advanced Selling Skills, Briefing, Brand Induction, Customer Satisfaction
Measurement, Training the Trainer, Supervisory Management, Account Management, Health and Safety,
Accounts and Profitability, (commensurate with key skills and experience)

PROFESSIONAL EXPERIENCE & SIGNIFICANT ACHIEVEMENTS

ASSISTANT MANAGER (BRANCH MANAGEMENT) Feb 03 - Present

Metro Park Store, Liverpool
Project management / business development:
Delivered £250K refurbishment project and developed a new model, company flagship store, (a complete
brand and retail experience that reflects the values of the new consumers).
Generated over 20% increase in profits year-on-year, (4th best performer out of 200 branches).
Managed the store and a sales showroom as Branch Manager (up to 17 staff).
Developed and executed business development plans / business reviews.
Acquired and presented valuable business intelligence relating to the competition and positioning our
proposition successfully against them.
Implemented new model store, and developed marketing for over 200 stores nationwide.
Controlled store budgets.
Account management:
Sourced an average of 2 new accounts per month with some major companies.
Matched the needs of the customer to the correct phone for 4 main customer groups: business, small business,
leisure and emergency.
Created and implemented account development strategies that significantly enhanced business growth.
Delivered end-user training solutions that met the needs of the customers’ business and their staff.
Planned and executed innovative marketing initiatives for the B2B client base.
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PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS (CONT)

Staff training / development:

Project managed and evaluated training programmes such as customer service, finance and budgeting,
appraisal skills, trainer skills within demanding timescales.
Improved participation of team members whilst introducing computer technology.
Trained staff to provide high levels of customer service.
Recruited and inducted 10 new staff members.
Created promotional presentations and briefings for new inductees to North East.

BRANCH MANAGER (RETAIL MANAGEMENT) 2001 - 03

Durham City Centre
Achieved highest “Customer First” score.
Gained 15% uplift (No1 store in the North East).
Involved in Area Management / Distribution (main stock holder) within the County Durham Region.

BRANCH MANAGER (RETAIL MANAGEMENT) 1999 - 01

Sunderland City Centre
Identified and relocated the store to a busier part of the City Centre.

Early Career Summary:

Staff Member Orange (Retail), Grainger St, Newcastle upon Tyne 1996 – 99
(Won “Best Full Timer in the Country” accolade).

Sales Assistant / Escom UK Ltd, (Computer Retailer) 1994 – 96

Technical Manager

Personal:
Date of birth: 1979.
Marital Status: Married, 1 child.
Interests / pastimes: Family, computing, music.
Driving licence: Full Clean.
Languages: English, Urdu, Punjabi, Arabic.

References available on request.

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