Task: AdvertisingTarget Audience Profile

Why is target audience important? Can I create a target audience profile? What information do I need to include?

Planning your target audience

female

Classy, sophisticated and fashionable

Target Audience

18-30 year olds young,strong confident career minded women

Planning your product

Slogan
USP

Target Audience

Product
Emotion

Brand

Name

Target audience Profile

You need to create a made-up person who typically reflects your chosen target audience and would wear your product. You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better!

You have to choose an image from Google to suit your description and would reflect your typical target audience.

What do I need to cover?

Annie Williams 19 Harry Williams 20

Annie Williams: Does some modelling In her spare time But she works part time in a top Hairdressers and gets good money.

Annie Williams lives in London With her husband Harry Williams.

Harry Williams: Harry is a tattoo Artist and owns his own tattoo And piercing shop. In Harrys Spare time he likes to go out parting with his Friends.

Conclusion
End of todays lesson

Plan your profile

What image will you use? What gender will you choose? What important information do you include? What desires might the target audience have about themselves or their lives?

FINISHLINE
Save your Target Audience Profile in your Media folder entitled Advertising Unit- Mrs Nicolaou