ASIGNMENT NO: 2

Name: Enrollment: Class: Course: Topic:

Mohammad Abdullah 2010-E-37 MBA (6th quarter) Strategic Management. Weighted assessment. competitive strength

Submitted To: Mr. Nadir Khan Submission Date: 01-01-2013

INSTITUTE OF MANAGEMENT SCIENCES UNIVERSITY OF BALUSHISTAN QUATTA

Weighted competitive strength assessment Weighted and weighted competitive strength for the given global companies Weighted competitive strength assessment (Rating score: 1 = very weak; 10 = very strong)

29/12/2012

Key success factors

Importance Ebay Score Amazon Score Yahoo Score

Brand name Quality of buyer and seller Convenience Customer service Speed of transaction Error rate Low inventory cost Global distribution Sum of importance weights Weighted overall strength rating

0.15 0.3 0.1 0.1 0.05 0.05 0.1 0.15 1

10 10 8 8 5 7 10 10

1.5 3 0.8 0.8 0.25 0.35 1 1.5

8 8 10 9 10 9 7 8

1.2 2.4 1 0.9 0.5 0.45 0.7 1.2

8 7 5 7 6 8 7 6

1.2 2.1 0.5 0.7 0.3 0.4 0.7 0.9

68

9.2

69

8.35

54

6.8

Prepared By Mohammad Abdullah Shah Bukhari Institute Of Management Sciences University Of Balochistan Quetta