FeviKwik Fevikwik Launched in : 1985 At a time when instant, all-use adhesives were unheard of, Pidilite manufactured and

introduced FeviKwik. Super-fast drying application and extremely long-lasting when used, FeviKwik is a market leader in instant adhesives today. Fevikwik is Indias leading instant adhesive brand, also known as the one drop instant adhesive. It s ability to bond a variety of surfaces in a matter seconds makes it a handy home and industrial adhesive. Fevikwik is available in a variety of pack sizes and can be bought at all types of outlets like hardware stores, kiranas, medical shop, stationary outlet, etc. Fevikwik is manufactured by Pidilite, one of the leading construction chemical and adhesive manufacturers in India.

Cynoacrylate Features Bonds in seconds Versatile. Useful in a wide range of applications in home and industry. Multipurpose Glue Drops. Fevikwik can bond a variety of surfaces like wood, leather, metals, plastics and ceramics in a matter of seconds Easy-to-use & Non messy. Instant-bonding & pressure sensitive. Withstands temperature from -40c to 90c. Safer Clog resistant nozzle, preventing wasta

More Details 500 mg, 1g, 2g, 3g, 5g, 20g Pricing Strategies: 500mg Rs. 5 1g - Rs. 10 2g - Rs. 20 3g - Rs. 25 5g - Rs. 20g Rs.65

Fevikwik

Parent Company

Pidilite Industries Ltd.

Category

Adhesives & FMCG

Sector

Industrial Products

Tagline/ Slogan

Chutki mein chipkaye!

USP

Indias leading instant adhesive brand. STP

Customers looking for ease-of-use and quick solution to their Segment problems.

Target Group

Domestic (household) as well as industrial customers.

Positioning

One Drop Instant Adhesive SWOT Analysis

1. Very powerful and effective adhesive known for its instant adhesion effect and durability. 2. A very strong brand recall and effective tagline which is instantly recognized by consumers all across India. 3. Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish. 4. Doesnt require an external energy source for adhesion and acts instantly on the material to be bonded. 5. Very interactive website which focuses on the quickness and ability Strength of the adhesive to bong materials.

1. Several issues have occurred due to the strong adhesive action of the product, resulting in skin problems and inability to unbind materials 2. Fake products with similar sounding and branding names affect Weakness sales

1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help. 2. Tie-ups with kirana and stationery stores and specific programs for Opportunity retailers are helping in pushing the brand further

1. There are a few local and regional competitors, especially in Northern and Eastern parts of India. 2. Adhesives industry is demanding innovative packaging and consumer-friendliness. 3.Manufacturing costs are going to increase owing to inflationary Threats levels of economy. Competition

1. Araldite 2. Loctite Competitors 3. Bondtide

What would Fevikwik stick? Fevikwik, a cyanoacrylate glue, can be used to bond variety of substances such as all types of metals & alloys, Plastics like ABS (TV Cabinet, Food Processor Body, etc.), PVC (Rigid-Plumbing Pipes, Window Frames / Plasticized-Dust Curtains, Water hose pipes and most toys), Polycarbonate, Polystyrene (Refrigerator Egg Rack, Disposable Coffee Cups, CD Covers, etc), Epoxy, Bakelite, PU rigid foam, Rubber (neoprene), Cork, Ceramics, Pottery, Fabric, All types of wood, Leather, etc.

Pidilite Industries has re-positioned Fevi kwik from an instant adhesive to a multi-usage, cost effective product.

Ranipal M seal and dr. fixit from Mahindra engineering