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SUMMER TRAINING PROJECT REPORT

ON EFFECTIVENESS OF AMUL

CHOCOLATES ADVERTISMENTOF CONSUMER BEHAVIOUR TOWARDS ITS SALES


In partial fulfillment for the degree of

Bachelor of Business Administration From Ch. Charan singh university, meerut (2012-2013)

Under the Guidance of Mr. Vishant Tyagi HOD, Computer Sciene and Management

Submitted By: SHUBHIKA KASANA Roll. No. 9184512 BBAVIth Sem.

Project Guide: Dr. Babita Tygi Faculty, Management

INSTITUTE OF INFORMATICS & MANAGEMENT SCIENCES, MEERUT


Anuyogi Puram, Near Medical College, Garh Road, Meerut 250004 Tel. : 2760396, Fax : (0121) 2765023, e-mail: iims@vsnl.net.in

DECLARATION
I SHUBHIKA KASANA , hereby declare that I have carried out Training project on the Topic EFFECTIVENESS OF AMUL CHOCOLATES ADVERTISMENTOF CONSUMER BEHAVIOUR TOWARDS ITS SALES AT AMUL MEERUT.

I further declare that this project is my original work and no part of this Research has been published or submitted to any other University for award of any degree or diploma

DATE :

SHUBHIKA KASANA

ACKNOWLEDGEMENT

Making it a success greatly depends on the encouragement, inspiration and help given by all of the employees of Amul. For completion of this project various people have put lots of efforts. I would like to thank Dr. Babita Tyagi the internal guide and other faculty members of IIMS, Meerut for their invaluable guidance ,immense support and help Last but not the least, thanks are also due to innumerable other people, including various employees in all the departments, my friends and seniors whom I have not mentioned but nonetheless have played an important role in making my summer training a memorable one.

DATE

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