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Framework for Critique (any IMC tools) Choose any organizational communication in the market/ virtual space and

answer the following questions with respect to it and in the end conclude whether the communication according to you serves the objective. Give your view.

What is being advertised? What is the key task this campaign is designed to accomplish? Whom do you need to influence? What do you know about your audience? What do you want them to do?

What can you say or what reward can you associate with the action that will get them to do that? Who are your major competitors? How do they advertise? What is the main reason consumers should choose you over your competitors?

This will give an all encompassing view of the communication which will not be attained by evaluating it in isolation. Hence competition analysis is very important. Choose any one communication tool.