KYLE ROTHFUS

h e l l o @ K y l e R o t h f u s . c o m | 3 1 3 .4 4 4 .9 4 4 5
SUMMARY
Entrepreneurial business development and marketing professional passionate about building productive relationships with partners, community members, organization leaders and clients to support key business initiatives. New customer acquisition expert who emphasizes a mix of online and offline marketing strategies to generate revenue and build customer loyalty.

CORE

COMPETENCIES

Relationship Marketing | New Customer Acquisition | Digital Marketing Strategy | Social Media | Process Improvement Go-to-Market Strategy Development | Budgeting and Forecasting | Community Management | Business Model Planning

PROFESSIONAL

EXPERIENCE

Business Development Director Kaleidico Digital Marketing (Contract) 3/2013 Present Identify viable leads and complete detailed market analysis to determine key pain points. Establish strategic partnerships to generate stream of qualified referrals. Prospect decision makers and consultatively sell SEM, SEO, Email and other digital solutions based on stated objectives. Prepare proposal and statement of work and coordinate all deliverables. Community Manager Doodle Home Kaleidico Digital Marketing (Contract) 12/2012 - Present Responsible for all content generation on blog and monitor all social media channels. Work closely with leadership team to develop marketing and communications strategies and materials designed to attract new customers and improve conversion. Identify engagement opportunities and promotional event tactics. Develop content topics and editorial calendar. Owner/Founder AllRoverTown.com 6/2012 Present Developing and implementing all aspects of location-based lifestyle software platform designed to provide users with tools and resources to connect with dog-friendly places near an address including housing, bars, groomers, events and more. Compiled database of 45,000+ dog-friendly places utilizing blended approach of data scraping and cold calling Received third place out of more than 70 pitches at Chicago Startup Weekend 2012 Planned and executed citywide dog-friendly election day event, Bark the Vote Chicago Owner/Founder Get Pet LLC 10/2009 - 3/2013 Provided daily dog walking, coaching (aka owner training) and vacation care services to clients. Directed various business functions including accounting, client services, HR, communication and marketing. Negotiated sale of business. Increased client base to 100 clients within 3 years, and grew to 5 employees, generating $200K per year in sales. Planned and facilitated promotional events to benefit pet owners, increase brand awareness, and generate revenue. Utilized social media, Meetup and relationship marketing to achieve growth with a zero-spend strategy. Freelance Business Development Consultant 3/2007 - 9/2010 Provided consultation service to starting-up and small business clients on new media and relationship marketing. Worked with clients to create key messaging and identify unique value proposition, customer segments and viable revenue streams. Developed media kits to attract local and national sponsors, and negotiated sponsorship agreements. Conceptualized and implemented targeted networking events to generate community awareness and general buzz. Key clients included: Efactor.com, CheekyChicago.com, TheRubHub.com, and Paradise 4 Paws.

ADDITIONAL

EXPERIENCE
Transwestern Commercial Services (Wm. Wrigley Jr. Co) Concerts West for Celine Dion Show Las Vegas Caesars Palace Las Vegas Hilltop Farms Inc. & Charlton Bloodstock Agency 25/7 Concierge 2005 2007 2003 2003 2003 2003 1999 2002 1998 2005

Assistant Facility Manager VIP Guest Relations Front Desk Agent Horse Trainer / Thoroughbred Sales Owner/Principal

PERSONAL

INTERESTS

My Dogs, Coffee, Horse Racing, Travel, Dressage, Cabernet Franc, Photography, Hiking, Cooking, Binary Options

34335 Colfax Drive, Farmington Hills, MI 48335

KyleRothfus.com