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Persuasive Speech Assume that your audience will include Those for your position: reinforce Those against

your position: respect/challenge Those who are undecided: modify

Forms of Rhetorical Proof Appeals to audience reason (logos) Appeals to audience emotion (pathos) Appeals to speaker character (ethos)

Inductive & Deductive Reasoning LOGOS Competence, Trustworthiness, Dynamism, Goodwill ETHOS Emotionally-charged words, Vivid Imagery PATHOS Outlining, Sources, Visual Aids YOUR SPEECH Inductive Reasoning LOGOS: Specific instances to generalized conclusion Deductive Reasonnig Generalized assumptions to specific conclusion. Major premise : General assertion / Minor premise : A specific instance / Conclusion

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