INTRODUCTION

Type Founded FOUNDER(S) Area served Key people Industry Products Owner(s) Parent Website Subsidiary October 30,1963 Ferrucio lamborgini Worldwide Stephan Winkleman,CEO Automotive Automobile Volkswagen Group Audi AG Lamborghini

INTRODUCTION

Automobile Lamborghini Holding S.p.a is one of the worlds most renowned manufacturers of highperfomance sports cars The company sells only a few thousand cars in a given year Despite a troubled history and multiple owners, including the chrysler corporation and an Indonesian consortium,Lamborghini was bought by Audi AG in 1998. Audi, itself owned by Volkswagen AG, has allowed the luxury carmaker to enjoy renewed success and worldwide recognition for its latest models, the Murcielago, the gallardo,and the newest to the bull stable,the superleggra,a lighter weight, faster version of the successful Gallardo product line.

HISTORY

In the wake of World War 2,Ferruccio Lamborghini was the owner of tractor manufacturer Lamborghini Trattori S.p.a.,as well as a heating unit manufacturing business. Lamborghini aspired to create a grand tourer that would rival Ferrari's designs.Thus, Automobile Lamborghini was barn.

MARKET MIX
PRODU CT

PLACE

P
PRICE

PROMO T-ION

THE FIRST LAMBORGHINI SPORTS CAR

The 350 GT an aerodynamic sports car. With a four cam V12, Five-speed transmission, Four wheel disc brakes. Four wheel independent suspension

PROMOTION

William Ashleys downtown toronto location is using a Lamborghini Gallardo for a promotion in an interesting way.The Gallardo is placed very conpiciously on Bloor Street for everyone to see .You really cant miss the green exotic car.

Price

The price of Lamboeghini gallardo starts from 1,55,00,000 and the most expensive one is worth rs.2,20,00,000.

MARKETING STRATEGY

Limited addition Target a particular demographic Market dominance challenger Innovation Growth strategy-diversifation.

Conclusion

They are impossibly expensive,Automobile Lamborghini caters to the elite consumer. 3rd largest manufacturer of sports car. Achieved a major reduction of co2 emission. Due to the partnership with the luxury companies like Versace,Amosu etc has added value to the product.