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1. Order of presentation:
Reinforcement and punishment must be presented after the response has occurred.
2. Timing:
Reinforcement and punishment are most effective when they occur immediately after the response.
3. Appropriateness:
For any stimulus to be a reinforcer, it must provide a pleasing or satisfying consequence for its recipient. For any stimulus to be a punisher, it must provide a consequence that is unpleasant and therefore likely to decrease the likelihood of undesirable behaviour. An inappropriate punishment may have the opposite effect and act as a reinforcer.
Token Economies
In a token economy, desirable behaviours are rewarded with a symbolic reinforcer (a token), such as gold stars, plastic tokens or matches. These tokens can later be exchanged for tangible reinforcement such as food or privileges.