“Industrial Analysis”

Food is any substance, usually composed primarily of carbohydrates, fats, water

and/or proteins, that can be eaten or drunk by an animal for nutrition or pleasure.

Fast food is food that can be prepared and served very quickly. While any meal with
low preparation time can be considered to be fast food, such as TV dinners, typically the
term refers to food which is cooked in bulk in advance, kept warm or reheated to
order, and sold ready-to-eat from an outlet…A fast food restaurant, also known as a
quick service restaurant or QSR, is a specific type of restaurant characterized both by
its fast food cuisine and by minimal table service.

“Fast food Industry in Pakistan”

And many others

 “Pizza Industry in Pakistan”

• Pizza Hut

• Pizza Next

• Domino

• And many local pizza parlors

Currently we are analyzing marketing environment of PiZZA

NEXT

Pizza next is a Local chain and register trade mark from United Kingdom

Owners:

Pizza next has Directors based brand and who are responsible for decisions,
finance, and new branches . One of the managers of Garden town, Barkat
Market. Mateen Farooqi told us one name out of seven directors and that is
ZAHID RASHID.

“Mission statement”
 Branches
Karachi Clifton: Teen Talwar, Near I.C.A.P., Block-8.
Phone: 5875376-77-78 | 5875831-32

Gulshan: Millennium Mall, Rashid Minhas Road.

Phone: 4596609 | 4601872

Salaar Centre: 13- Babar Block, Main Bolvd, New Garden

Lahore:
Town.
Phone: 5941022-6

Currently we are discussing Lahore Branch of pizza Next

Prices and Deals are attached

Deals range starting from 99 to 999 ((Menu and Pizza Prices are Attached))

Promotions:
• www.Pizzanext.com

• Adds on Local cable network

 “Environmental Factors

and ”

“sociocultural envirnoment”
Pizza next is mostly visited by Middle Class and upper class of society.

Due to globalization factors and Hilal Meat, people of Pakistan adopt

pizza and other foods which are not a part of Pakistani or Islamic culture

Pizza next’s working environment is so much customer friendly

When any costumer came to Pizza next, at the reception one or two
receptionists give warm welcome to every customer to delight them.

Workers of Pizza next are trained on the basis of one slogan “Customer
is Always Right”

Contents which use in pizza making are healthy and having no bad effect
on health, and it gives healthy life style concept.

In pizza next we can chose both smoking and non-smoking Tables

Green market concept and pizza next:-

Pizza next is also according to the green market concept because it is also
giving the all concentration on quality of pizza and quality of life because
they have proper recycling system and during making of pizza they don’t
got such pollution or any dangerous thing, but oil is there after the
finishing of pizza which is a waste of pizza, and according to pizza next
manager remaining or waste oil is taken away by workers of pizza next
and they consume this oil in their food or sell to other people.

“Demographical factors & ”

Pizza next is claiming mission statement that best pizza in town and they
are interesting to target family and youngsters, according to pizza next
manager families are more visitors of pizza next and on college and
university timings students visit pizza next.

According to manager of pizza next and our own analysis old age people
are rarely visit pizza next.
Children of age 8-12 also like pizza next because here children like
birthday party environment and when they are going to leave pizza next
they got small gift pack((Attached)) from pizza next

Pizza next also attracts foreigners and minorities because its environment
looks like British or U.S.

“Economic conditions &

According to pizza next statistics they believe that after the recovery of
Pakistan’s economy and globalization pizza next got more customers and profits.
Because before 2002 sales of pizza next was 35000/- per day but in 2006-07
they achive 90000/- maximum per day

Current Emergency situation and Pizza next:

Emergency condition in November 07 effect badly the sales and profit of

pizza next . according to pizza next’s manager this is not good for their
business because they are facing so much difficulties due to this condition
and during this period they face increasing in the cost of Pepsi and coke
but they did not raise their prices and they are suffering from this increment
.inflation rate is also effecing sales of pizza next

In short we can say that it is disturbing the business cycle of pizza

next very badly.

Employment:

Pizza next having 55 to 60 employees in Barkat market’s branch and they

are working in three shifts and this situation of working hours helps
students to work after study hours.

Barkat market branch having four managers and one Branch manager and
in management they requires such person who have some experience in
the line food.

“Competition & ”
According to pizza next mangers and present conditions in Barkat Market
branch pizza next is facing perfect competition or the competition of similar
products with pizza Hut which is a world known brand in the name of pizza
backing. And about more this we will discus in political legal forces.

“Technology & ”
Pizza next is using world known technology for pizza backing
According to pizza next managers and our own analysis they are using
imported machinery (Oven) which is having a especial feature ‘double
convare belt’ which is also used by pizza hut , and its cost is round
about 300,000. and according to manager of at pizza next “ this
machinery(Oven) is only using by pizza next and pizza Hut in
Pakistan”
 “Political and Legal forces & ”
Political forces:
After three to four months department of food and nutrition ministry came
to pizza next for inspection of quality of pizza next and other things of pizza
baking.

After every month there is a political or group named with market

committee came to pizza next and take 2000 “monthly Tax” Without any
documentation.

Strikes or protests:
Strikes or protests give very negative effects the sales of pizza next so
they are against Strikes or protests of political groups.

Legal forces:

After three to four months department of food and nutrition ministry came
to pizza next for inspection of quality of pizza next and other things of pizza
baking.

And pizza next face no difficulty from legal environment because pizza
next is paying tax without any allegation.

“Pizza next having facing court case with pizza hut because pizza hut tries
to open its branch with pizza next and after court decision “it was
decided to keep distance between pizza Hut and pizza next of 200
yards” all this story was told to us by manager (Mateen Farooqi) of
pizza next barkat market .

“Marketing Department of Pizza Next”

 Pizza next still having no marketing department but they are surviving in the
industry of fast food just because of advocacy of its old customers and location of
its branch Barkat Market and pizza next is trying to improve and devolve its
marketing department.
“SWOT Analysis of Pizza Next”

Strengths

o Quality

o Dealing with customers

o Free home delivery

o Location of pizza next barkat market’s branch

Weakness

• Having no marketing department

Opportunities

• Having no restriction in getting license of new branch

• Introduce franchising of pizza next

Threats
• Competition with pizza hut and new comers

• Quality (( if quality will out then pizza next will also out ))

“Future Planning of Pizza next”

• Launching a new branch in Muree.(Pakistan)
• Marketing planning for capturing more customers

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