Consumer question

What would be your preferred amount of biscuits in a pack? a) 10 or less b) 11-20 c) 21-30 d) 30+ How much would you be willing to pay for a 150g pack of the leading biscuit brand? a) 10 or less b) 11-20 c) 21-30 d) 30+ What type of packaging would you prefer? a) Plastic Wrapper b) Cardboard Box c) Metal Tin d) Others What shape of biscuits do you like? a) Rectangle b) Square c) Circle d) Others Who makes/Influence the decision to buy biscuits a) Self b) Spouse c) Family d) Children e) Others How often do you purchase the preferred brand ? a) Daily b) Weekly c) Monthly d) Random Rate the following in below category: [5-Very High, 4-High, 3-Medium, 2-Low, 1-Very Low] 1) Product Awareness [ ] Parle [ ] Britannia [ ] Sunfeast [ ] Other 2) Buying and consumption preference [ ] Parle

[ ] Britannia [ ] Sunfeast [ ] Other 3) How do you came to know about the biscuit [ ] Television & Radio [ ] Newspaper and magazines [ ] Hoarding [ ] Family and friends 4) Reason to choose the preferred brand [ ] Price [ ] Quality [ ] Brand Power [ ] Taste [ ] Variety [ ] Nutritional value

5) How do you came to know about the biscuit [ ] Television & Radio [ ] Newspaper and magazines [ ] Hoarding [ ] Family and friends 6) Reason to choose the preferred brand [ ] Price [ ] Quality [ ] Brand Power [ ] Taste [ ] Variety [ ] Nutritional value

7) How do you came to know about the biscuit [ ] Television & Radio [ ] Newspaper and magazines [ ] Hoarding [ ] Family and friends 8) Reason to choose the preferred brand [ ] Price [ ] Quality [ ] Brand Power [ ] Taste [ ] Variety [ ] Nutritional value