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Agenda
About Company
Information Systems
ZARA
Zara, the most profitable brand of Inditex SA
the Spanish clothing retail group, opened its first store in 1975 in La Corua, Spain
operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia and Africa. Zara has remained focused on its core fashion philosophy that creativity and quality design together with a rapid response to market demands will yield profitable results
FAST FASHION
Business Strategy
Operations Strategy
Cutting Edge Fashion at affordable Prices
ZARA- Goals
Develop a system the requires short lead times Increase the number of available styles and/or choice Decrease quantities produced to decrease inventory risk
These goals helped to formulate a unique value proposition: to combine moderate prices with the ability to offer new clothing styles faster than its competitors.
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ZARA-IS Implementation
Design
Manufactur ing
Distribution
Retailing
Design
Sources of Information POS data Industry Publication TV Internet University Campuses
The company can design a new product and have finished goods in its stores in four to five weeks It can modify existing items in as little as two weeks. Shortening the product life cycle means greater success in meeting consumer preferences.
Zaras capacity to adopt to new trends, understanding differences between markets was highly relied on High frequency Information Systems.
Manufacturing
Sources of Information Internal - 20 owned factories near Spain External HK and Barcelona
Highly Automated and Capital Intensive factories Developed J.I.T system incorporation with Toyota Production Scheduling Reduced Cost Transportation and production Material Requirement and Planning Fully Automated Order Application
Distribution
Sources of Information Centralised Distribution System Mobile Tracking Systems PDA
Transportation and Logistics
Factories in Arteixo
Route and schedule optimization Queue Management Systems for turnaround and waiting period of the ships at the docks Air Travel (Main Costs) Optimize routes to minimize cost and travel time inventory management
Advantages
Vertical Integration
Retailing
Sources of Information store managers decision influence on the replenishment of garments there is a heavy reliance on historical information from the store manager
Promoting Quick response Coordination between retailing and manufacturing Sales and trend forecasting Marketing Strategies for different markets The aggregated demand is ascertained and the supply is allocated according to past performance of the various garments at the stores
Enterprise growth
Correct prediction of Buying Behaviour and trend analysis Market research on university campuses, discos, mall etc. Feedback from stores Sales report Helps in taking quick decisions Regional managers analyse the collected feedback. Analysis used by designers to introduce new product line and modify existing ones Designers decide with commercial teams on fabric, cut, price of new garments.
Inventory Control
Distribution Constant stream of information Leads to constant input in product development process. Control early investments in raw material, direct and indirect of process and production capabilities. Communication and IT are essential in maintaining constant interface of various functions of management and production control.
CHALLENGES ENCOUNTERED
People
Cultural Issues Language Issues Technical Issues Procedures
Solution: Provision of training. Research and analysis of various markets. Acquisition of new workforce. Recruitment of local people.
Database
Maintain huge amount of data/ data loss Organize and interpret from available data Security measures against spy Compatibility
Solution: Technological Up gradation Hire skilled employees. Acquire reliable storage devices which is a critical for the company.
Hardware/Software
18 months technology upgrade Compatibility between hardware and software. License issues Cost of equipment and technology Geographic and natural constraints
Solution: Sharing information where there is sophisticated technology. Working under legal boundaries.
Procedures
Inventory management Procedure Change with technology. Data collection procedure in different markets. Sales & Trends forecasting in new markets
Solution: Applying large number of POS in the supply chain. Formation of Local Teams to analyze the market for forecasting.
Market Research Ready raw material base Multi-functional quick decision making Vertical integration to ensure control over supply chain, and proximity Technology Cost Control, despite flexibility Technology and Infrastructure
References
http://www.zara.com/ www.3isite.com/articles/ImagesFashion_Zara_Part_I.pdf www.3isite.com/articles/ImagesFashion_Zara_Part_II.pdf Harvard Business Review http://en.wikipedia.org/wiki/Fast_fashion
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