Row Labels Yes No Grand Total

Count of Q1. 24 1 25

Count of Q1.

Total

96%

4%

4%

Q1. Yes No

Row Labels Easily available Available in few areas Rarely available Grand Total

Count of Q2. 22 2 1 25

Count of Q2.

Total
8% 4%

88%

Total

Q2. Easily available Available in few areas Rarely available

Row Labels McCain foods Al Kabeer Group Sumeru Himalaya Grand Total

Count of Q3. 19 3 2 1 25

Count of Q3.

Total
4% 8% 12%

76%

Total
Q3. McCain foods Al Kabeer Group Sumeru Himalaya

Row Labels Yes No Grand Total

Count of Q4. 23 2 25

Count of Q4.

Total
2

92%

Q4. Yes No

Row Labels Margin Durability Quality Others Grand Total

Count of Q5. 16 4 4 1 25

Count of Q5.

Total
4% 16%

16% 64%

Q5. Margin Durability Quality Others

Row Labels Yes No Grand Total

Count of Q6. 20 5 25

Count of Q6.

Total
5

20

Q6. Yes No

Row Labels 1-2 times a month 3-4 times a month 5-7 times a month Grand Total

Count of Q7. 18 6 1 25

Count of Q7.

Total
4% 24% 72%

Total

72%

Q7. 1-2 times a month 3-4 times a month 5-7 times a month

Row Labels Yes No Grand Total

Count of Q8. 18 7 25

Count of Q8.

Total
7

18

Q8. Yes No

Row Labels Yes No Grand Total

Count of Q9. 21 4 25

Count of Q9.

Total

Q9. Yes No

Row Labels Yes No Grand Total

Count of Q10. 23 2 25

Count of Q10.

Total
8%

92%

Q10. Yes No

Row Labels Very good Good Grand Total

Count of Q11. 9 16 25

Count of Q11.

Total
36% 64%

Q11. Very good Good

Row Labels Sumeru McCain foods Himalaya Al Kabeer Group Grand Total

Count of Q12. 7 11 4 3 25

Count of Q12.

Total
12% 28% 16% Q12.

44%

Q12. Sumeru McCain foods Himalaya Al Kabeer Group

Row Labels 4 kg. 8 kg. 12 kg. 16 kg. Grand Total

Count of Q13. 17 5 2 1 25

Count of Q13.

Total
4% 8% 20% 68%

Q13. 4 kg. 8 kg. 12 kg. 16 kg.

Row Labels Yes No Grand Total

Count of Q14. 4 21 25
Count of Q14.

Total

16%

84%

84%

Q14. Yes No

Row Labels Vertical fridge Horizontal fridge Grand Total

Count of Q15. 20 5 25

Count of Q15.

Total
20% Q15. Vertical fridge Horizontal fridge 80%

ertical fridge

orizontal fridge

Name R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22 R23 R24 R25

Age

Income

Gender

Occupation

curve

Q1. a a a a a a a a a b a a a a a a a a a a a a a a a

Q2. a a a a a b a a a a a b a a c a a a a a a a a a a

Q3. b b b b b c b b d a b b b b d b b a b b b d b b b

7 Q4. a a a a a a a b a a a a a a a a a a b a a a a a a Q5. a a a a a c c a a a b a d a b a c a a b a a a b c Q6. a b a a b a a a b a a a a b a a a b a a a a a a a Q7. a a a a a b a a b a a a b a a b a c a b a a a b a

9 Q8. a a a a b b a b a a a a a b a a b a a a b a a b a

12 Q9. a a a a a a a b a a a a a b a a a a a a b a a b a

13 Q10. a a a a a a a a b a a a b a a a a a a a a a a a a

14 Q11. b a b b a b b b b a b b a b b a b a a b b a b b a

15 Q12. b b d b c b a b a a d a d c b c b a b a b a c b b

8 Q13. b a c a a b c a a a a a a b a d a a b a a a b a a Q14. b b b a b b b b b a b b a b b b b b a b b b b b b

10 Q15. a a b a a a b a a a a a b a a b a b a a a a a a a

11