Executive Summary

Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. The global marketplace is faced with different challenges that affect its overall management and operations. Various pressures on the internal and external conditions such as the unstable world and local economies, the workforce, the customers, and even the management itself risk the success or failure of the organization. Ford should take sustainable strategy like better marketing efforts, development of the quality of the product, efficient distribution channel, cash flow management etc to boost up the sales in the very recent year.